Join us at the Digiday Publishing Summit from March 24-26 in Vail
‘Race to the bottom’: Top publishing execs sound off on the biggest challenges in the industry
At the Digiday Publishing Summit last month, hundreds of industry leaders gathered to discuss building products to monetize audiences, sifting through data and incorporating insights. Here’s a quick look at five major takeaways from our most recent summit. The key hits:
- Publishers that are focused on the top line are depressing the entire business.
- To create effective subscription products, you have to constantly test, learn and iterate.
- Apple News+ puts publishers in the position of becoming production houses, and they lose their connection with the consumer.
- When trying to scale an events business, the key is partnerships.
More in Media
The Trump tariffs are forcing creators to overhaul their side businesses
The Donald Trump administration’s tariffs, which impose an additional 10 percent duty on Chinese imports, have led to an increase in creators’ business costs.
Brands’ interest in “Grand Theft Auto” is mounting — but questions about brand safety remain
Although it remains unclear whether Rockstar’s stance toward brands will soften for “GTA 6,” the game developer is certainly aware of “GTA’s” power as a distribution network, both for its own products and for outside advertisers.
Media Briefing: Podcasters test different types of paywalls for subscriptions
Podcasters discuss testing out different podcast subscriptions, and how to grow them as a complement (or alternative) to advertising revenue at this year’s On Air Fest event.