‘Race to the bottom’: Top publishing execs sound off on the biggest challenges in the industry
• May 2, 2019 •
At the Digiday Publishing Summit last month, hundreds of industry leaders gathered to discuss building products to monetize audiences, sifting through data and incorporating insights. Here’s a quick look at five major takeaways from our most recent summit. The key hits:
- Publishers that are focused on the top line are depressing the entire business.
- To create effective subscription products, you have to constantly test, learn and iterate.
- Apple News+ puts publishers in the position of becoming production houses, and they lose their connection with the consumer.
- When trying to scale an events business, the key is partnerships.
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