‘Race to the bottom’: Top publishing execs sound off on the biggest challenges in the industry
At the Digiday Publishing Summit last month, hundreds of industry leaders gathered to discuss building products to monetize audiences, sifting through data and incorporating insights. Here’s a quick look at five major takeaways from our most recent summit. The key hits:
- Publishers that are focused on the top line are depressing the entire business.
- To create effective subscription products, you have to constantly test, learn and iterate.
- Apple News+ puts publishers in the position of becoming production houses, and they lose their connection with the consumer.
- When trying to scale an events business, the key is partnerships.
More in Media
The case for and against publishers buying paid traffic
For many audience development teams, the question is no longer whether to buy traffic, but how far they can push it.
Uber Advertising, the NFL, WPP Media and Mazda are among the finalists of the 2026 Digiday Media Buying and Planning Awards
The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This year’s nominees leaned on emotionally driven narratives and audience-driven personalizations to deliver connected, full-funnel experiences at scale. Nominees in the Media Campaign of the Year category include Uber Advertising, which built a […]
Why retailers like Target and Aerie are moving beyond straight affiliate deals with creators
Creator programs are changing as retailers like Target and Aerie realize they require a multifaceted approach that doesn’t just rely on affiliate links.