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Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
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The Programmatic Publisher
The Washington Post’s Aram Zucker-Scharff: You can’t solve transparency by adding more technology
February 12, 2019
Media
When it comes to agencies, brands care more about cost than transparency
February 12, 2019
Publishing in the Platform Era
Bleacher Report’s House of Highlights is expanding into live events
February 12, 2019
Subscriptions
Robot writers drove 1,000 paying subscribers for Swedish publisher MittMedia
February 12, 2019
The Programmatic Marketer
‘It is a sticking plaster’: Ads.txt is not stamping out fraud
February 12, 2019
Media
In EU copyright battle, Google challenges the will of regulators
February 11, 2019
Subscriptions
‘A business of marginal gains’: How The Telegraph pairs user registration and paid subscriptions
February 8, 2019
The Confessions
‘Brands turn a blind eye’: Confessions of a former agency exec on attribution scamming
February 8, 2019
Publishing in the Platform Era
‘We want to buy real brands’: Dotdash posts $131 million in annual revenue, $21m in adjusted EBITDA, eyes acquisitions
February 7, 2019
Publishing in the Platform Era
Amid bad news in the industry, Business Insider parent says it crossed $100m revenue mark and is profitable
February 7, 2019
Publishing in the Platform Era
Morning Brew claims 1 million subscribers, $3m in revenue — and a profitable business
February 7, 2019
Subscriptions
The pivot to paid is bringing renewed focus on automated personalized content tools
February 7, 2019
The Confessions
‘There are so many egos’: Confessions of an in-house content marketer
February 6, 2019
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