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Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
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Marketing on Platforms
How marketers are testing TikTok
April 30, 2019
The Programmatic Publisher
El Pais owner Prisa Media built a brand-safety tool to reassure news-wary advertisers
April 29, 2019
Media
To compete, agency holding groups borrow from consultancies’ playbook
April 27, 2019
Member Exclusive
As marketers take more control, ad tech vendors are feeling the pain of stretched payment terms
April 26, 2019
Going Global
How PopSugar plans to expand its UK business
April 26, 2019
Media
‘It’s a shakedown’: Everything you need to know about Google’s ‘unified pricing’ product changes
April 25, 2019
Marketing on Platforms
‘We are a must-buy’: Twitter says ad payments to publishers are up 60%
April 25, 2019
The Programmatic Publisher
Inside DAZN’s plan to overhaul its ad business
April 24, 2019
Publishing in the Platform Era
How publishers are using TikTok, the latest hot app
April 23, 2019
The Programmatic Marketer
Programmatic advertisers ramp up efforts to deal direct with publishers
April 23, 2019
Subscriptions
Video: Local Media Consortium’s Fran Wills wants Apple to become a better local news partner
April 23, 2019
Audio Anywhere
Note To Self’s Manoush Zomorodi: Podcasting needs to experiment with new revenue models
April 23, 2019
WTF Series
Hearst’s Mike Smith explains WTF is programmatic advertising
April 23, 2019
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