Video: Local Media Consortium’s Fran Wills wants Apple to become a better local news partner
When it comes to Apple, Local Media Consortium CEO, Fran Wills, believes there is still work to be done before the company becomes true allies to small and local publishers.
LMC is a group made up of over seventy-five local newspapers, broadcast stations and digital outlets, and according to Wills, the publishers she represents are not being serviced by the current terms of Apple News.
“Right now, I think there is an opportunity for there to be some more advantageous terms for publishers. Obviously, they’ve come to market with a 50-50 revenue share, and they keep all the consumer data, so I will be in when we can talk to them about having terms that are more favorable to local publishers.”
To discuss this and more, we caught up with Wills at the Digiday Publishing Summit for a quick game of in and out. Watch below.
More in Media
News publishers hesitate to commit to investing more into Threads next year despite growing engagement
News publishers are cautious to pour more resources into Threads, as limited available data makes it difficult to determine whether investing more into the platform is worth it.
WTF is Google’s Protected Audience?
FLEDGE stands for ‘First Locally-Executed Decision over Groups Experiment’ and makes ad auction decisions in the browser, rather than at ad server level.
Digiday’s History of Ad Tech: In the beginning …
A look at the genesis of ad tech, from the first online display ad in 1994 to the dotcom crash.