Connect with execs from The New York Times, TIME, Dotdash Meredith and many more
Video: Local Media Consortium’s Fran Wills wants Apple to become a better local news partner
When it comes to Apple, Local Media Consortium CEO, Fran Wills, believes there is still work to be done before the company becomes true allies to small and local publishers.
LMC is a group made up of over seventy-five local newspapers, broadcast stations and digital outlets, and according to Wills, the publishers she represents are not being serviced by the current terms of Apple News.
“Right now, I think there is an opportunity for there to be some more advantageous terms for publishers. Obviously, they’ve come to market with a 50-50 revenue share, and they keep all the consumer data, so I will be in when we can talk to them about having terms that are more favorable to local publishers.”
To discuss this and more, we caught up with Wills at the Digiday Publishing Summit for a quick game of in and out. Watch below.
More in Media
Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting
News UK, The Independent, Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching.
From sidelines to spotlight: Esports events are putting creators center stage
Esports events’ embrace of content creators reflects advertisers’ changing priorities across both gaming and the wider culture. In the past, marketers viewed esports as one of the best ways to reach gamers. In 2025, brands are instead prioritizing creators in their outreach to audiences across demographics and interest areas, including gaming.
Condé Nast and Hearst strike Amazon AI licensing deals for Rufus
Condé Nast and Hearst have joined the New York Times in signing a licensing deal with Amazon for its AI-powered shopping assistant Rufus.