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Media Briefing: In the AI era, subscribers are the real prize — and the Telegraph proves it
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Media
Life Beyond the Cookie
‘We will not build alternate identifiers’: In drastic shift, Google will end behavioral targeting, profile-building in its ad products
March 3, 2021
The Programmatic Publisher
‘Stories don’t equal fluff’: Why narrative spins, not fundamentals, are driving the ad tech stock market
March 3, 2021
Beyond Ads
‘Assigning value to every action’: Why Decrypt created its own cryptocurrency for super readers
March 3, 2021
Future of Work
Pandemic ‘shecession’: Advertising industry grapples with women’s work-life balance
March 3, 2021
Privacy
How family ties and a history of bipartisanship inform Sen. Amy Klobuchar’s crusade to deplatform big tech
March 2, 2021
Publishing in the Platform Era
‘I’m really looking for signs’: Facebook News grows as referral source for publishers
March 2, 2021
Publishing in the Platform Era
Social media ‘wild, wild west’: How Harper’s Bazaar follows digital trends to retain its authority in fashion
March 2, 2021
Content & Commerce
‘The returns are impressive’: How eko’s partnership with Walmart is making interactive video more mainstream
March 1, 2021
Publishing in the Platform Era
Bleacher Report’s House of Highlights wants its creator-led challenges to rival live sports
March 1, 2021
Member Exclusive
Media Buying Briefing: Platforms are changing the rules of media agency teams, led by digital natives
March 1, 2021
Media
Google says publishers don’t want collective bargaining as it starts news partnership talks in the US. USA Today disagrees.
March 1, 2021
Audio Anywhere
‘Qualify the context’: Publishers see success with podcasts created to deepen coronavirus crisis coverage
February 26, 2021
Brands in Culture
‘We need to see ourselves as a media business’: AC Milan’s endgame for content
February 25, 2021
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