Lifestyle publishers are trying their hands at building trade publications. But as past efforts have shown, this can be a difficult undertaking as publishers would have to navigate challenges ranging from potential friction in ad sales to allocating the proper amount of editorial resources.

Over the past several weeks, several lifestyle titles, including Vogue, Architectural Digest and Food & Wine, have launched — or announced plans to launch — business-focused editorial products aimed at professionals in the areas their titles cover. In January, Vogue launched Vogue Business, a bi-weekly newsletter; on March 15, Food & Wine launched F&W Pro, sub-brand that includes a newsletter, podcast, licensed awards programs and events; and in April, Architectural Digest will launch AD Pro, a paywalled product that includes exclusive content, instructional videos, a jobs board and networking opportunities.

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