SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

How the European and U.S. publishing landscapes compare and contrast

A month after hosting the U.S. Digiday Publishing Summit in Key Biscayne, Florida, Digiday gathered European publishers together in Barcelona, Spain, for the Digiday Publishing Summit Europe. And — accents aside — the conversations among attendees were very similar, as covered in the video below.

Asked to what extent there are differences between the U.S. and European media landscapes, multiple publishing executives asserted there are more similarities than differences. “I do think that many of the challenges are the same,” said Ingrid Verschuren, evp of data & AI and gm of EMEA at Dow Jones.

Of those challenges, site traffic and brand safety were the most discussed during the event’s behind-closed-door town hall sessions, as Digiday’s Seb Joseph and Tim Peterson recap in the video.

More in Media

Google’s forced AI opt out: what changes — and what doesn’t — for publishers

Publishers want the Competition Markets Authority to impose harder structural remedies on Google regarding its AI crawler vs. behavioral ones.

Media Briefing: ‘A bitter pill’: ChatGPT ads are coming – where do publishers fit?

ChatGPT ads are coming, and publishers fear they’ll be underwriting OpenAI’s ad business while losing control over distribution and dollars.

Digiday+ Research: How publishers from Dow Jones and Business Insider to People Inc. are approaching AI in 2026

Publishers continuously assess how to use AI without compromising editorial standards. Here’s how they’re doing it.