for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
How the European and U.S. publishing landscapes compare and contrast
A month after hosting the U.S. Digiday Publishing Summit in Key Biscayne, Florida, Digiday gathered European publishers together in Barcelona, Spain, for the Digiday Publishing Summit Europe. And — accents aside — the conversations among attendees were very similar, as covered in the video below.
Asked to what extent there are differences between the U.S. and European media landscapes, multiple publishing executives asserted there are more similarities than differences. “I do think that many of the challenges are the same,” said Ingrid Verschuren, evp of data & AI and gm of EMEA at Dow Jones.
Of those challenges, site traffic and brand safety were the most discussed during the event’s behind-closed-door town hall sessions, as Digiday’s Seb Joseph and Tim Peterson recap in the video.
More in Media
From page views to propensity: How the Daily Mail is retooling for a zero-click world
The pressure of zero-click underpins a wider product overhaul: games upgraded from sideshow to front door, new hubs like Crime Desk designed to keep niche communities coming back, an AI-powered dynamic paywall tuned to user behavior; a bigger bet on personalization and the app as a primary destination.
Bauer Media Group slashes publishing headcount in company-wide restructure
Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited.
Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers
As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.