How the European and U.S. publishing landscapes compare and contrast
A month after hosting the U.S. Digiday Publishing Summit in Key Biscayne, Florida, Digiday gathered European publishers together in Barcelona, Spain, for the Digiday Publishing Summit Europe. And — accents aside — the conversations among attendees were very similar, as covered in the video below.
Asked to what extent there are differences between the U.S. and European media landscapes, multiple publishing executives asserted there are more similarities than differences. “I do think that many of the challenges are the same,” said Ingrid Verschuren, evp of data & AI and gm of EMEA at Dow Jones.
Of those challenges, site traffic and brand safety were the most discussed during the event’s behind-closed-door town hall sessions, as Digiday’s Seb Joseph and Tim Peterson recap in the video.
More in Media
SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board
Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.
Media Briefing: Publishers are turning GEO from an experiment into a business
Publishers are turning GEO into a new revenue stream as clients increasingly look to boost their brands’ visibility in AI-generated answers.
The creator economy’s stance on AI is shifting — again
Creators are integrating AI tools into their workflows, but at what point does it overtake the creative process and result in sameness?