Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
How the European and U.S. publishing landscapes compare and contrast
A month after hosting the U.S. Digiday Publishing Summit in Key Biscayne, Florida, Digiday gathered European publishers together in Barcelona, Spain, for the Digiday Publishing Summit Europe. And — accents aside — the conversations among attendees were very similar, as covered in the video below.
Asked to what extent there are differences between the U.S. and European media landscapes, multiple publishing executives asserted there are more similarities than differences. “I do think that many of the challenges are the same,” said Ingrid Verschuren, evp of data & AI and gm of EMEA at Dow Jones.
Of those challenges, site traffic and brand safety were the most discussed during the event’s behind-closed-door town hall sessions, as Digiday’s Seb Joseph and Tim Peterson recap in the video.
More in Media
What DoorDash’s Instacart acquisition says about the modern delivery platform pitch
DoorDash’s announced plans to acquire Instacart for $17 billion point to the constant need to gain market share by diversifying services and offerings.
‘They hold us hostage’: Publishers furious over terms change still can’t quit Facebook
Publishers are pushing back against Meta’s AI scraping terms, testing their leverage over a platform they still rely on.
How political creators are juggling platforms to find the three Rs: reach, revenue and rules
Political and news creators are relied on now more than ever, but what platforms are working for them? Which ones aren’t?