Tim Peterson

Tim Peterson

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Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market

18 hours ago
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Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations
Marketing on Platforms

As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed
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Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
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Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying
Digiday+ Future of TV Briefing

Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch
Digiday Programmatic Marketing Summit

‘Google doesn’t care that it’s terrible’: Brand, agency execs air frustrations with The Trade Desk, Google’s Performance Max, Meta’s Advantage+
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Future of TV Briefing: The upfront glossary, 2026 edition
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Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026
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Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming’s identity crisis
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Future of TV Briefing: Netflix’s VOID peeks at the future of virtual product placement
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Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships
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Future of TV Briefing: What publishers have to offer creators

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