Tim Peterson

Tim Peterson

Member Exclusive

Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers
Digiday Programmatic Marketing Summit

How to expand programmatic advertising up the funnel, with Tripadvisor’s Matteo Balzani
Digiday Programmatic Marketing Summit

How VaynerMedia is optimizing its supply path optimization practices
Digiday Programmatic Marketing Summit

Programmatic marketers sound off on impact of AI-driven ad buys
Member Exclusive

Future of TV Briefing: Ad-supported tiers are boosting streaming subs, but for how much longer?
Modern Newsroom

How news publishers are adapting post-election, with Yahoo News’s Kat Downs Mulder
Member Exclusive

Future of TV Briefing: The case for and against The Trade Desk’s CTV platform
Member Exclusive

Future of TV Briefing: A Q&A with Coca-Cola’s generative AI head about that holiday ad
Publishing in the Platform Era

How the European and U.S. publishing landscapes compare and contrast
Member Exclusive

Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
Member Exclusive

Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices
Member Exclusive

Future of TV Briefing: How the European creator economy compares to the U.S.
Generative AI

Inside Dow Jones’s AI governance strategy, with Ingrid Verschuren

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