Tim Peterson

Senior reporter

tim@digiday.com

Business of TV

Dentsu develops tool to address audience-based TV advertising’s patchwork problem

12 hours ago by Tim Peterson
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Media Briefing: Gimme data control, say publishers to identity tech firms

by Tim Peterson
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Future of TV Briefing: How TV shows, movies are managing their returns to production

by Tim Peterson
Marketing on TikTok

TikTok’s Khartoon Weiss wants brands to stop overthinking their platform strategy

by Tim Peterson
Business of TV

Roku plans to debut Roku Recommends, brand-sponsored videos to promote programming across its connected TV platform

by Tim Peterson
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Media Briefing: How publishers are earning money with NFTs

by Tim Peterson
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Future of TV Briefing: This year’s upfront is set for a streaming showdown

by Tim Peterson
Life Beyond the Cookie

Connected TV faces its own identity crisis with the IP address’s future in doubt

by Tim Peterson
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Media Briefing: Publishers are switching up their paywalls

by Tim Peterson
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Future of TV Briefing: Free, ad-supported streaming TV platforms are cable TV’s streaming heirs

by Tim Peterson
Business of TV

What the NFL’s latest rights deals signal for the future of TV and streaming

by Tim Peterson
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Media Briefing: Facebook preps tool comparing publishers’ mobile web revenue to Instant Articles

by Tim Peterson
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Future of TV Briefing: Facebook’s short-form play

by Tim Peterson

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