Tim Peterson

Marketing on Facebook

‘So much questionable content’: Advertisers want better brand-safety tools for Facebook video ads

DTC Era

P&G takes a page from DTC playbook for its skin-care brands

‘More that needs to be done’: Buyers say Facebook isn’t doing enough about concerns with its ad network

CES

CES Briefing: Reddit uses meetings with agencies and brands to make a run at the duopoly

CES

CES Briefing: Inside Facebook’s ad platform clean up

CES

CES Briefing: P&G’s Marc Pritchard is focused on cross-platform measurement

Video Anywhere

Turner is using AT&T’s subscriber data to sell targeted TV ads with Xandr

CES

CES Briefing: 5 topics that will dominate the week

CES

‘We didn’t have people screaming’: An oral history of MediaLink’s curated tour of the CES show floor

How Vox Media’s Verge Science is growing on YouTube

CES

Cannes in the Desert: Advertising, media execs head to CES for the industry’s annual kick-off

Internal Organization

Reddit plans to be a more proactive marketer in 2019

‘The linchpin to the future’: TV networks look to video ad servers to manage traditional-digital convergence