Tim Peterson

Senior reporter

tim@digiday.com

Member Exclusive

5 questions about Microsoft’s plans for TikTok

16 hours ago by Tim Peterson
Streaming Outside The Box

‘There is a battle going on’: TikTok-Instagram rivalry for creators heating up

by Tim Peterson
Programming & Production

‘Fragmentation is a pain in the ass’: Proliferation of free, ad-supported streaming services causing headaches for media companies

by Tim Peterson
Member Exclusive

TV networks begin to signal willingness to prioritize streaming over linear

by Tim Peterson
Business of TV

‘Anything that will jump-start the market’: TV networks, agencies discuss upfront ‘share’ deals to address advertiser commitment issues

by Tim Peterson
Business of TV

YouTube’s lowered mid-roll ad requirement may lead to shorter videos from publishers

by Tim Peterson
Business of TV

‘The billion-dollar question’: What will happen to advertising dollars if sports go on a coronavirus hiatus again

by Tim Peterson
Member Exclusive

What entertainment companies are doing to end ‘exclusion by familiarity’ and and make their workforces, productions more diverse

by Tim Peterson
Business of TV

How Hulu’s self-serve ad tool could open streaming’s floodgates

by Tim Peterson
What Comes Next

‘The rules of engagement are changed’: The TV industry contemplates a changed buying process

by Tim Peterson
What Comes Next

Streaming advertising’s tipping point: Viewership has shifted and ad dollars are expected to follow

by Tim Peterson
Streaming Outside The Box

As advertisers boycott Facebook, publishers see video ad revenue fall in July

by Tim Peterson
Member Exclusive

Shut out of Fire TV and Roku, Peacock is the latest example of the arrival power moves to streaming

by Tim Peterson

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