Tim Peterson

Marketing on Facebook

‘Burden of proof’: Inside Facebook’s bid to compete for advertisers’ upfront budgets

Video Anywhere

Project OAR’s bid to standardize addressable TV advertising moves into phase two

DTC Era

DTC advertisers turn to search to evaluate their TV ads’ performance

The Amazon Effect

How Amazon is using its DSP to get more high-quality inventory from publishers

Publishing on Facebook

World Surf League’s live viewership has grown after removing exclusivity from Facebook Live deal

Video Anywhere

‘War of the giants’: Disney+’s Ricky Strauss has a lot riding on him

The Programmatic Marketer

NBCUniversal offers refunds to programmatic advertisers following ad insertion error

The Programmatic Marketer

‘Incredible advantage’: How Amazon’s Sizmek acquisition will address its DSP’s weaknesses

‘Why is this entire conversation based on mistrust?’: Insights from the Digiday Programmatic Marketing Summit

Cheatsheets

Apple’s new operating system update doubles down on privacy

The Programmatic Marketer

Bayer saved at least $10 million after taking programmatic in-house

Video Anywhere

‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook

WTF is Apple’s ad attribution tool?