Tim Peterson

Senior reporter

tim@digiday.com

Business of TV

‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle

By Tim Peterson
Member Exclusive

Media Briefing: Publishers and media unions are still haggling over office-return plans heading into the summer

By Tim Peterson | and Kayleigh Barber
Business of TV

‘On everybody’s mind’: Flexibility will be a focal point again in this year’s upfront negotiations

By Tim Peterson
Business of TV

Future of TV Briefing: How macroeconomic uncertainty is factoring into this year’s TV upfront market

By Tim Peterson
Business of TV

A Q&A with Google’s Tim Craycroft about YouTube’s upfront pitch and ad product plans

By Tim Peterson
Business of TV

WTF is the TV upfront?

By Tim Peterson
Member Exclusive

Media Briefing: Publishers continue to push advertisers to check out their shoppable video pitches

By Tim Peterson | and Kayleigh Barber
Business of TV

The Rundown: Disney crosses 205 million total streaming subscriptions as Disney+’s quarterly subscriber growth surpasses rival streamers

By Tim Peterson
Streaming Outside The Box

‘The opportunity has never been bigger’: How the creator economy has opened options for creators to profit from their intellectual property

By Tim Peterson
Member Exclusive

Future of TV Briefing: Demand-side platforms stand to play a more important role in the ad-supported streaming market

By Tim Peterson
The Programmatic Marketer

How Omnicom Media Group is making sense of clean room complexities

By Tim Peterson
The Programmatic Marketer

‘People get too cute with the KPIs’: Overheard at the Digiday Programmatic Marketing Summit

By Ronan Shields | and Tim Peterson
Member Exclusive

Media Briefing: How publishers’ commerce businesses can undercut their ad sales and overall revenue

By Tim Peterson | and Kayleigh Barber

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