Tim Peterson

Anti-fraud measure ads.txt is coming to mobile apps but very slowly

Publishing on Facebook

‘2019 has been a lot weaker’: Confessions of Facebook Watch creator

Video Anywhere

One year in, NBCUniversal’s cross-platform measurement framework CFlight shows promise

Video Briefing: Ad-supported streaming platforms take a bigger cut than pay TV

Video Anywhere

Viacom will debut 15 channels on Pluto TV to bolster its upfront pitch

Publishing on Instagram

Meredith’s IGTV shows have surpassed 20 million views

Discovery has started using its first-party data to target ads across TV, digital

Video Anywhere

AccuWeather hits 650m video views on its site and apps

Publishing in the Platform Era

How All Def Media uses YouTube to drive paying subscribers

Marketing on Snapchat

Buyers say Snap’s latest announcements may allay audience growth concerns

Marketing on Snapchat

Cheatsheet: What advertisers need to know about Snap’s Partner Summit announcements

Internal Organization

Why the NHL took its digital media buying in-house

‘Do brands ever check on the welfare of influencers?’: YouTube stars confront mental health issues