Tim Peterson

Senior reporter

tim@digiday.com

Business of TV

Disney adds Hulu to upfront deals to bolster streaming pitch to advertisers

20 hours ago by Tim Peterson
Member Exclusive

Slowly but surely, the TV ad market is changing in profound ways

by Tim Peterson
Business of TV

Connected TV advertisers gravitate to multi-DSP model as Amazon, Roku push their own bidders

by Tim Peterson
Streaming Outside The Box

Media companies will need to wait until 2021 for IGTV ad revenue

by Tim Peterson
Business of TV

How Roku aims to win over TV and digital advertisers in this year’s upfront

by Tim Peterson
Business of TV

TV advertisers want new rights to pull out of ad deals

by Tim Peterson
Member Exclusive

How HBO Max can find a spot in a crowded streaming world

by Tim Peterson
Business of TV

Why the TV ad industry is resisting guarantees commercials will lead to sales

by Tim Peterson
Streaming Outside The Box

‘A heavy hitter’: How Kevin Mayer gives TikTok an aggressive leader to break into the big leagues

by Tim Peterson
Business of TV

‘The efficiency was there’: Falling TV ad prices lure in DTC brands to shift spending away from digital

by Tim Peterson
Business of TV

ViacomCBS’s upfronts pitch to advertisers: We won’t repeatedly show people the same ad

by Tim Peterson
Member Exclusive

After a rough start, Quibi faces a challenge: How to promote its shows

by Tim Peterson
Coronavirus Fallout

Local advertisers’ reliance on Google and Facebook grows during coronavirus crisis

by Tim Peterson

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