Tim Peterson

‘Data is the battleground’: Martin Sorrell’s S4 Capital is shopping for a first-party data company

Publishing in the Platform Era

All Def Media, Daquan publisher IMGN Media are now co-producing original shows

Video Anywhere

Ad buyers’ latest gripe: Outstream video ads playing out of view

Snap is offering to pay $50,000 per episode for original Snapchat Discover shows

DTC Era

DTC brands are running into TV advertising’s legacy limitations

‘It’s a land grab’: Amazon is now testing ads in Amazon Business

Video Anywhere

Bloomberg Media has developed technology to connect its TV and digital ad inventory

AR/VR

‘It’s definitely going to break things’: Apple is prepping an iOS change that may hurt AR and VR advertising

Video Anywhere

Hulu will run on-screen banner ads when people pause shows

Video Anywhere

‘We are creating the future foundation’: How NBCUniversal is marrying TV spots with digital ads

Video Anywhere

Why TV ad buyers don’t yet see connected TV threatening linear TV budgets

‘Nascent space’: Connected TV is grappling with ad frequency issues

Samsung Ads is trying to compete with Amazon, Roku for connected TV budgets