Tim Peterson

Tim Peterson

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Future of TV Briefing: The ad-supported streaming landscape in graphic detail

17 hours ago
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Future of TV Briefing: Fox finds its programmatic identify in Roku
WTF Series

WTF is vector-based ad targeting?
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Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying
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Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market
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Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations
Marketing on Platforms

As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed
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Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
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Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying
Digiday+ Future of TV Briefing

Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch
Digiday Programmatic Marketing Summit

‘Google doesn’t care that it’s terrible’: Brand, agency execs air frustrations with The Trade Desk, Google’s Performance Max, Meta’s Advantage+
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Future of TV Briefing: The upfront glossary, 2026 edition
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Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026

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