Tim Peterson

Senior reporter

tim@digiday.com

Business of TV

‘Significant under-delivery’: TV advertisers grapple with glut of live sports affecting viewership

8 hours ago by Tim Peterson
Member Exclusive

How TV networks are setting up for the expanding ad-supported streaming war

by Tim Peterson
Business of TV

‘This is for cord cutters’: Discovery aims to launch Discovery+ streaming service in early 2021

by Tim Peterson
Business of TV

NBCUniversal tests new measurement program to prove it can push product sales for advertisers

by Tim Peterson
Member Exclusive

How the future of TV and streaming has – and hasn’t – been reshaped so far by 2020

by Tim Peterson
Equality and Opportunity

‘The needle is starting to move’: Inside Turner Sports’ plan to fix Bleacher Report’s diversity and inclusion problem

by Tim Peterson
Business of TV

WarnerMedia eyes spring debut for HBO Max’s ad-supported tier

by Tim Peterson
Member Exclusive

‘There wasn’t a huge shift’: TV upfront market did not undergo expected overhaul this year

by Tim Peterson
Business of TV

WTF is creative separation?

by Tim Peterson
Member Exclusive

As AT&T considers downsizing its media business, whither WarnerMedia?

by Tim Peterson
Business of TV

‘Kind of squishy’: Advertisers lobby to add pandemic clauses to TV upfront deals

by Tim Peterson
Equality and Opportunity

‘Feels very much lip service’: Media employees agitate over companies’ inaction following diversity and inclusion pledges

by Tim Peterson
Streaming Outside The Box

‘We’ll give you money’: TikTok getting publishers’ attention by including them in $1 billion Creator Fund

by Tim Peterson

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