Tim Peterson

Video Anywhere

‘There is scale there’: Myths of addressable TV advertising

The Programmatic Publisher

Post Scripps acquisition, Discovery has returned to programmatic guaranteed ad sales

Video Anywhere

‘Very much about TV advertisers’: Amazon is ramping up its Fire TV ad pitch

The Programmatic Publisher

‘Variable fees’ complicate programmatic transparency push

The Programmatic Marketer

Hulu turns on private marketplace as ad buyers see a recent abundance of supply

Video Anywhere

WTF is ATSC 3.0?

‘The next shoe to drop’: Seeking transparency, buyers want to know the fees that SSPs charge publishers

Video Anywhere

‘Lot of issues’: For ad buyers, cable video-on-demand remains disappointing

The Programmatic Publisher

As programmatic ad revenue grows, publishers adapt sales team structures

Video Anywhere

Chive spins out new company for streaming content to bars, cruise ships and elsewhere

Video Anywhere

‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising

‘Walled garden’: Roku is trying to control ads inside publishers’ connected-TV apps

Modern Newsroom

Quartz forms Quartz AI Studio with $250k grant from Knight Foundation