Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Digiday podcast at Cannes: How PMG plans to keep building its tech (with AI) to blend media and creative
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Subscribe: Apple Podcasts • Spotify
In our third episode of the Digiday podcast here in the south of France, I chatted with George Popstefanov, founder and CEO of independent agency PMG, which is best known for beating out several holding-company agencies for Nike’s North American media business.
Popstefanov is proud that his agency started in 2010 with several engineers as part of its core — and tech and engineering remain a vital part of what PMG does for its clients. But he’s also very interested and active in finding ways to put generative artificial intelligence to use simplifying functions and helping to iterate the thousands of versions of content and advertising that personalized communication promises.
Recorded in Spotify’s studio on the beach at Cannes Lions, here’s my conversation with Popstefanov.
More in Media
People Inc. is building custom APIs to make its journalism easier for AI agents to use
People Inc. is moving toward custom APIs for AI systems, Forbes has adopted Markdown for agents, while the FT, Daily Mail are considering how agents could reach content for subscribers.
Giggly Squad’s SiriusXM deal signals a shift from podcast networks to creator ecosystems
The Giggly Squad deal shows podcasts have turned another corner. Video, short-form, IRL shows…where does the podcast go from here?
The Times of London is gearing up to test ‘macro payments’
The Times has a plan for readers who don’t want to subscribe.