Join us on July 30 in NYC for a breakfast & panel
Digiday podcast at Cannes: How PMG plans to keep building its tech (with AI) to blend media and creative
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Subscribe: Apple Podcasts • Spotify
In our third episode of the Digiday podcast here in the south of France, I chatted with George Popstefanov, founder and CEO of independent agency PMG, which is best known for beating out several holding-company agencies for Nike’s North American media business.
Popstefanov is proud that his agency started in 2010 with several engineers as part of its core — and tech and engineering remain a vital part of what PMG does for its clients. But he’s also very interested and active in finding ways to put generative artificial intelligence to use simplifying functions and helping to iterate the thousands of versions of content and advertising that personalized communication promises.
Recorded in Spotify’s studio on the beach at Cannes Lions, here’s my conversation with Popstefanov.
More in Media
WTF is LLM honeypotting?
Publishers and ecommerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.”
Why a once-anonymous creator unmasked herself to build a bigger media brand
Kristi Cook used to YouTube anonymously. Once she revealed her face, her account became wildly popular.
Creators are crashing through Hollywood, but there’s a ceiling
Hollywood is tapping creators for hit horror films, unique IP, and cameos, but there are limits to their star power in its current state.