Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Digiday podcast at Cannes: How PMG plans to keep building its tech (with AI) to blend media and creative
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Subscribe: Apple Podcasts • Spotify
In our third episode of the Digiday podcast here in the south of France, I chatted with George Popstefanov, founder and CEO of independent agency PMG, which is best known for beating out several holding-company agencies for Nike’s North American media business.
Popstefanov is proud that his agency started in 2010 with several engineers as part of its core — and tech and engineering remain a vital part of what PMG does for its clients. But he’s also very interested and active in finding ways to put generative artificial intelligence to use simplifying functions and helping to iterate the thousands of versions of content and advertising that personalized communication promises.
Recorded in Spotify’s studio on the beach at Cannes Lions, here’s my conversation with Popstefanov.
More in Media
‘We’re not trying to be TwitchTok’: Twitch adds new short-form video feature
Twitch is swinging big with a new short-form content push that should help more creators get discovered on-platform.
Yahoo becomes first licensee of ‘Spotify-like’ collective AI content licensing model
Yahoo is the first licensee of the Internet Licensing Collective, offering publishers a new way to get paid for content used in AI search.
Media Briefing: The IAB finds AI measurement standards elusive for publishers amid platform data gaps
The IAB’s new AI attribution framework promises to standardize measurement, but a lack of platform data leaves much of AI’s impact invisible.