Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
Digiday podcast at Cannes: How PMG plans to keep building its tech (with AI) to blend media and creative
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Subscribe: Apple Podcasts • Spotify
In our third episode of the Digiday podcast here in the south of France, I chatted with George Popstefanov, founder and CEO of independent agency PMG, which is best known for beating out several holding-company agencies for Nike’s North American media business.
Popstefanov is proud that his agency started in 2010 with several engineers as part of its core — and tech and engineering remain a vital part of what PMG does for its clients. But he’s also very interested and active in finding ways to put generative artificial intelligence to use simplifying functions and helping to iterate the thousands of versions of content and advertising that personalized communication promises.
Recorded in Spotify’s studio on the beach at Cannes Lions, here’s my conversation with Popstefanov.
More in Media
Nearly all luxury resale transactions on TikTok Shop US now come from livestreams
Year-to-date, 94% of revenue on TikTok Shop from luxury resale in the U.S. is coming from livestreaming, the platform revealed last week.
Media Briefing: Overheard at the Digiday Publishing Summit, Sept. ‘26 ‘Google Zero’ edition
Publishers debate zero-click search, AI licensing contracts and AI visibility at the Digiday Publishing Summit town hall.
‘It’s hard to be a $7 billion company’: The investment banker’s diagnosis for ad tech’s public woes
Public ad tech is disappearing and an investment banker just explained why.