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WTF Series
Key takeaways from the DoJ’s battle with Google that advertisers really should know
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Michael Bürgi
Michael Bürgi
Member Exclusive
Media Buying Briefing: IPG shores up its data intelligence offerings in big and small ways
16 hours ago • 6 min read
Retail Revolution
Criteo looks to unify retail media with a DSP and a three-pronged set of data tools and solutions
Generative AI
Dentsu launches paid search tool that uses AI to speed up creativity and optimization
Member Exclusive
Media Buying Briefing: Assembly wins aided by Stagwell’s Brand Performance Group
Business of TV
With lingering YouTube issues, Google battles broader reputational challenges from agencies
Evolving Agencies
Left off Madison digs into specific ethnicities to carve out its niche
Generative AI
Why Boathouse’s CEO is taking a decentralized approach to using AI for clients
Member Exclusive
Media Buying Briefing: Is Q4 scatter in video going to be tight for the first time since the pandemic?
Experimental Channels
As National CineMedia comes out of bankruptcy, cinema ad firms try to hold their ground
Evolving Agencies
How agency in-housing offerings like Omnicom’s TRKKN use Google expertise as a draw
The Programmatic Marketer
GroupM is removing MFAs from its inclusion lists
Brands in Culture
Despite lowered trust in social platforms (especially news), Horizon Media study finds steady usage
Member Exclusive
Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies
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