Michael Bürgi

Michael Bürgi

Michael Bürgi

Marketing in Sports

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

13 hours ago
Member Exclusive

Media Buying Briefing: Why is Wall Street punishing Publicis – and maybe other holdcos?
Marketing in Sports

WPP Media beefs up its sports insights prowess with new partnership with Genius Sports
Brands in Culture

Gale agency study on emerging media encourages marketers to tap more deeply into communities
Evolving Agencies

Will Publicis Groupe keep exploring M&A or does it need to focus on what it’s already got?
Member Exclusive

Media Buying Briefing: CourtAvenue’s new president looks to grow, integrate and find M&A targets
Strategizing for the Future

The fog between agencies and clients around data just keeps getting thicker: ID Comms report
Member Exclusive

Media Buying Briefing: How Horizon and Havas’ JV aims to distinguish itself in a ‘red ocean’
Strategizing for the Future

Forrester’s principal media report: It’s here to stay, so wise up on how to use it
Evolving Agencies

Will technology enable independent agencies to match the holdcos? They think so
Member Exclusive

Media Buying Briefing: How the holdcos fared in 2025, according to Comvergence
The 2026 Notebook

What does media spend look like for 2026? It could be worse — and it might be
Digiday @ CES

Omnicom Media wraps CES deals with a Pinterest collaboration that includes shoppable boards

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