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Michael Bürgi
Michael Bürgi
Brands in Culture
Hyve Group buys the Possible conference, and will add a meeting element to it in the future
12 hours ago
Future of Measurement
New entrants make media mix modeling faster and more accessible
Member Exclusive
Media Buying Briefing: What Naylor’s exit from Netflix means for streaming overall
Evolving Agencies
Brian Lesser returns to GroupM with an expected focus on advancing tech
Member Exclusive
Media Buying Briefing: Retail media has become a full-funnel play for media agencies
Life Beyond the Cookie
IntentIQ’s post-cookie alternative ID test shows promise
Evolving Agencies
This performance specialist shop finds new value as an agency for agencies
Business of TV
Programmatic pushes its way into the upfront bazaar
Business of TV
The upfront market is only now picking up steam, as buyers push pricing rollbacks on streamers
Evolving Agencies
Newly merged Amp agency is comfortable sandwiched between holdcos and other indies
Digiday @ Cannes
Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content
Digiday @ Cannes
Omnicom’s Flywheel gets certified with TikTok Shop as it ties creators to sales results
Digiday @ Cannes
Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets
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