Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Member Exclusive

Digiday Media Buying Summit October Recap: Assessing the ups and challenges of AI’s spread across the media agency landscape

15 hours ago
Retail Media Rewritten

Agency execs call for retail media to be holistically considered beyond the lower funnel
Member Exclusive

Media Buying Briefing: Overheard at Media Buying Summit: How AI is helping and hurting client relations and office work
Evolving Agencies

Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
Evolving Agencies

Omnicom said its integration of IPG is nearly done, and the results are starting to show it
Member Exclusive

Media Buying Briefing: How are the 2nd tier holdcos separating themselves from the Big Three?
Evolving Agencies

How many people does it take to run an agency? According to Bad Mktg, just two if you’re using AI
Digiday @ Advertising Week

As agencies push agentic media future, execs work to ward off client rogue fears
Digiday @ Advertising Week

Omnicom Media and Rembrand partner to evolve in-content ad placements
Digiday @ Advertising Week

Omnicom Media digs into the reasons people avoid ads — and offers solutions for clients
Member Exclusive

Media Buying Briefing: With so much at stake, midterm election spending is insane
Brand Safety in Flux

As AI slop spreads, Pixability offers a way to root it out on YouTube
Member Exclusive

Media Buying Briefing: Stagwell’s chief AI officer explains why Palantir differentiates its data platform from competitors

1
2
3
…
51
>