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AI screenings, budget cuts, and burnout: What’s really behind advertising’s hiring disconnect
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Michael Bürgi
Michael Bürgi
Digiday @ Cannes
Live is where it’s at for Omnicom, based on research (and strategy) it’s bringing to Cannes
Evolving Agencies
Known quietly grades the work of bigger agencies as it tries to empower the word ‘agency’
Evolving Agencies
Why these five possible candidates could take over for outgoing WPP CEO Mark Read
Navigating Economic Instability
WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty
Evolving Agencies
WPP’s not only losing Mark Read, it’s about to lose another client to Publicis: Mars
Member Exclusive
Media Buying Briefing: Upfront sports is getting the job done – but it’s not helping the rest of the market move
Strategizing for the Future
Publicis and IPG win Paramount’s media business
Evolving Agencies
The Steely Dan effect: when agencies stay lean and use a ‘liquid workforce’
Agency Culture
The Rundown: What Droga’s move at Accenture Song means for a creative group in flux
Member Exclusive
Media Buying Briefing: Mediaplus carves a personal, data-driven niche among boutique shops
Agency Culture
Media agency vet Paul Woolmington on the balance of brand/performance with human/tech
Member Exclusive
Media Buying Briefing: In this year’s upfront, sports is playing offense, defense and referee
Member Exclusive
Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale
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