Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
As you settle back in to your week, here’s a recap of what you might’ve missed from Cannes Lions 2024 across our coverage areas:
Media
- Publishers’ top tips for pitching advertisers at Cannes
- Why Dow Jones CMO Sherry Weiss is focused on AI
- Publishers at Cannes chase ad dollars surrounding women’s sports
Marketing
- Investment bankers and private equity firms turn up en masse
- Sports hold full court at Cannes Lions 2024
- Sugar23 pitches marketers on production in Cannes
- NFL CMO Tim Ellis on its global expansion
- Laurie Lam, chief brand officer for e.l.f. beauty on shock-based marketing
- OpenAI believes AI development is a ‘shared responsibility’
- How Uber Ads is tackling programmatic challenges and AI innovations
- What Spotify’s push into video could mean for its ad business
- Why commerce media networks are making a bigger play at Cannes Lions 2024
- At Cannes Lions 2024, TikTok doesn’t talk about a U.S. ban
- Inside Instacart’s plans to make every surface shoppable with CMO Laura Jones
- Cavel Khan, chief growth officer at Group Black, on the importance of reaching Black and diverse audiences at scale
- Tressie Lieberman, CMO of Yahoo, spoke on not underestimating the power of consumers as influencers
- Hilton CMO Mark Weinstein says the ‘hot air’ AI hype cycle isn’t over yet
- GARM and Ad Net Zero launch new standards to transform carbon emission measurement in media
- Mark Kirkham, CMO, PepsiCo international beverages chats about generative AI use
- How tackled their evolving role amid AI and growth challenges
- LinkedIn eyes B2C marketers as it looks to increase ad dollars
- Michael Lacorazza, CMO, US Bank talks financial media networks
- Jim Mollica, CMO of Bose, spoke on networking at Cannes
- Cannes Lions 2024 was the festival of creators
- Jean-Paul Jansen, CMO Mars petcare, North America spoke on the company’s data strategy for category storytelling
- Matt Wauserlauff, co-founder and CEO of Blockboard (Digiday’s Cannes coverage sponsor) spoke on the marriage of generative AI and blockchain technology
- Jenny Lewis, CMO of The Knot, on Cannes Lions 2024
Future of TV
- Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets
Media Buying
- Why influencer agencies drew attention at Cannes Lions
- Omnicom and Amazon Ads partner to connect audience data to browsing and shopping insights
- David Jones on The Brandtech Group’s plan for generative AI
- Omnicom’s Flywheel gets certified with TikTok Shop as it ties creators to sales results
- Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content
- Inside Publicis Groupe’s closed-door Cannes AI push
More in Media Buying
Brands set to cut open web display spend 30% in response to AI search
As more users adopt zero-click search, analysts suggest brands will shunt investment from publishers on the open web and into CTV and paid social.
GSD&M gamifies its AI upskilling efforts
The Omnicom-owned has for several months been working to upskill its employees across all divisions in AI by essentially gamifying the spread of its knowledge
Media agencies look to AI to reduce inclusion list toil
Inclusion lists offer brands certainty, but they’re time sucks. Media shops hope AI can cut down the hard yards and open up their use.