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What you missed at Cannes Lions 2024

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

As you settle back in to your week, here’s a recap of what you might’ve missed from Cannes Lions 2024 across our coverage areas:

Media

Marketing

Future of TV

Media Buying

More in Media Buying

Media agencies build audit tools to prevent AI agents from overcharging

Agencies experimenting with agentic buying methods have run into a new problem – estimating the true cost of their agentic systems.

Why Google’s ad business escaped a breakup

The reasoning behind the latest decision to spare Google a breakup

5 questions facing advertisers, publishers and creators heading into fall

In this week’s Digiday Podcast episode, hosts Kimeko McCoy and Tim Peterson recap the season’s biggest developments in the media and marketing industries and the questions they raise for the final stretch of 2026.