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What you missed at Cannes Lions 2024

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

As you settle back in to your week, here’s a recap of what you might’ve missed from Cannes Lions 2024 across our coverage areas:

Media

Marketing

Future of TV

Media Buying

More in Media Buying

Addressability is back as a headline concern for attendees at this year’s Prebid Summit

Speakers decry ‘UMPs’ as the new ad networks, with talk far outweighing understanding.

Publicis is selling directly to AI-anxious CEOs as it steps away from traditional pitches

Publicis boss Sadoun says agency group is skipping CMOs in more new business pitches, as Groupe notches up new business wins.

Ad Tech Briefing: Zeta goes big as Apple casts a shadow over Advertising Week

Advertising Week New York saw more ad tech M&A, plus, the rise of the “universal buying platform.”