Sara Jerde

Managing Editor

Sara Jerde

Managing Editor

AI Revenue Generation

Michaels claims Google-powered AI assistant doubles conversion rate of traditional search
Digiday Media Buying Summit

Media buyers look to next year’s budgets as this year’s volatility leaves a lingering sting
Member Exclusive

Media Buying Briefing: Overheard at the Media Buying Summit: AI can be your best friend or worst enemy
Digiday @ Advertising Week

Advertising Week Briefing: Marketers have a lot to worry about in the face of AI-induced shifts
Google on Trial

What’s in and what’s out in the Google ad tech antitrust reckoning
Retail Media Rewritten

Inside the C-Suite: Anthropologie launches Maeve as a new brand using influencers, TikTok and (of course) Substack
The Creator Economy

How fashion retailer Pacsun’s viral jeans moment on TikTok is part of its bigger bet on creators
Agency Culture

Nestlé Waters proves with its Lion-winning ‘Sopranos’ ad that TikTok trends and AI stunts aren’t necessary to make an impact
Retail Media Rewritten

How PayPal is using Venmo, Honey transactions to win over marketers to its ads business
Special Projects

Special report: The 2025 Notebook
Digiday @ Cannes

What you missed at Cannes Lions 2024
Digiday @ Cannes

At Cannes, publishers attempt to quell marketers’ open programmatic apostasy
Digiday @ Cannes

Cannes Briefing: How Cannes Lions 2024 became the Festival of Creators

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