Digiday Podcast at Cannes: How Uber Ads is tackling programmatic challenges and AI innovations
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Subscribe: Apple Podcasts • Spotify
We’re on day three of Cannes, joined by Megan Ramm, global director and head of CPG partnerships at Uber, for this episode of the Digiday at Cannes podcast.
This is Uber Ads’ second year in business and, simultaneously, its second year at Cannes. Just a few days ago, the company announced that it was expanding its programmatic ad business to include partnerships with demand-side platforms like The Trade Desk, Yahoo’s DSP and Google’s Display & Video 360. As of late, programmatic has had a rough go with shrinking ad budgets, uproar around made-for-advertising sites and more.
As Uber Ads continues to grow its business, Ramm stopped by the Digiday Podcast at Cannes to talk about Uber’s approach to challenges in programmatic, the rise of artificial intelligence and the company’s trajectory.
Recorded in Spotify’s studio on the beach at Cannes Lions, tune into the conversation with Ramm.
More in Marketing
Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet
The creator economy isn’t just another media channel but an ecosystem all its own with potential hazards along the way.
Despite the uncertainty, some advertisers like Coca-Cola and Comcast have increased their TikTok spend this year
Seven large advertisers have increased their U.S. social media spend on the platform during Q1 2025.
WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators
With influencer marketing budgets steadily rising, more multinational brands are increasingly partnering with influencer agencies to identify creators as the industry becomes more complex.