Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday Podcast at Cannes: Inside Instacart’s plans to make every surface shoppable with CMO Laura Jones
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Subscribe: Apple Podcasts • Spotify
Instacart is on a mission to make every surface shoppable, pitching that to advertisers at this year’s Cannes Lions festival. Notably, there’s been an increased presence of retail and commerce media networks on the ground with brands like Chase and United having a presence here at Cannes on the heels of launching their own networks.
“This last year has been about moving off-platform. So now, we’re making our data available on an aggregated, anonymized basis to other media platforms,” said Instacart CMO Laura Jones.
As things begin to close down today, Jones joins this episode of the Digiday Podcast at Cannes to talk about Instacart’s beefed-up retail media offering, presence at Cannes, and more.
More in Marketing
How Delish’s Joanna Saltz built a sizzling brand and hot career in a fickle industry
At a time when media careers are often measured in months rather than years, the editorial director is something of an anomaly.
Buyers aren’t exactly won over by Netflix’s new monthly active viewers (MAV) metric
While Netflix’s intention was more transparency and clarity over reach methodology, marketers aren’t yet confident in how accurate it really is.
Where agencies add value in Amazon’s AI agent-led ad system
Shifts of this scale always create winners and losers. The task for agency bosses is making sure they’re on the right side of that line.