Connect with execs from The New York Times, TIME, Dotdash Meredith and many more
Digiday Podcast at Cannes: Inside Instacart’s plans to make every surface shoppable with CMO Laura Jones
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Subscribe: Apple Podcasts • Spotify
Instacart is on a mission to make every surface shoppable, pitching that to advertisers at this year’s Cannes Lions festival. Notably, there’s been an increased presence of retail and commerce media networks on the ground with brands like Chase and United having a presence here at Cannes on the heels of launching their own networks.
“This last year has been about moving off-platform. So now, we’re making our data available on an aggregated, anonymized basis to other media platforms,” said Instacart CMO Laura Jones.
As things begin to close down today, Jones joins this episode of the Digiday Podcast at Cannes to talk about Instacart’s beefed-up retail media offering, presence at Cannes, and more.
More in Marketing
Google’s YouTube overtures gain traction among marketers refocusing on brand investments
YouTube is benefitting from prevailing winds propelling marketers toward brand spending.
CMOs might be pushing ahead on AI, but lack of measurement’s holding them back
CMOs embrace AI, but lack clear ROI metrics to justify full investment. Until then, measurement remains the missing link.
AI is reshaping Omnicom’s workflow. Its revenue model may be next
Omnicom leans into AI, navigating the costs and trade-offs of automation.