Media Buying
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YouTube faces pressure from agencies to cede more control over unwanted inventory
July 31, 2023 • 5 min read -
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How generative AI has shown up in earnings chatter again this quarter
July 31, 2023 • 7 min read -
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PubMatic expands commerce offerings as retail media grows
July 25, 2023 • 3 min read -
X marks the spot, but what does that spot signify, ask media agency execs
July 25, 2023 • 3 min read -
How GroupM’s inclusion list decides which publishers it sells programmatically
July 24, 2023 • 5 min read -
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Media Buying Briefing: Here’s how the holdcos’ commerce/retail media offerings stack up
July 24, 2023 • 7 min read -
Are NFTs dead? How media agencies are framing the future of this blockchain tech
July 21, 2023 • 4 min read -
With the release of Chrome 115, Google readies to enable Privacy Sandbox’s APIs
July 20, 2023 • 5 min read -
B2B agency work continues to blend with B2C as Gravity Global acquires 9th Wonder
July 18, 2023 • 4 min read