Media Buying
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What influencer agencies are watching in 2024: paid media, virtual influencers and commerce
January 4, 2024 • 4 min read -
Omnicom Media Group maps its own path to avoid the potholes of programmatic
January 3, 2024 • 3 min read -
As retail media grows, more agencies are implementing their own ways to guide clients
January 2, 2024 • 4 min read -
Generative AI’s breakout year: Digiday’s definitive 2023 timeline
December 29, 2023 • 11 min read -
Bot takes: ChatGPT, Bard and Claude ponder 2023, pitch holiday TV ads, and predict 2024
December 25, 2023 • 10 min read -
Alternative media tries to grab the spotlight, but the economy has other plans
December 22, 2023 • 5 min read -
Agencies hope AI helps with content transparency, anticipation and commerce in 2024
December 21, 2023 • 4 min read -
Holding companies vs. independent agencies: who beat who in 2023?
December 20, 2023 • 5 min read -
Media Buying Briefing: Here are five media agency trends to watch in 2024
December 18, 2023 • 6 min read -
AI Briefing: Creative ways companies used AI in advertising in 2023
December 18, 2023 • 6 min read