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Media Buying
Evolving Agencies
BarkleyOKRP launches new standalone media agency MissionOne Media to ‘scale with soul’
March 13, 2025
Brand Safety
Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways
March 10, 2025
Member Exclusive
Media Buying Briefing: iProspect adds brand-building powers to its performance reputation
March 10, 2025
Strategizing for the Future
Coca-Cola quietly considers moving its North American media out of WPP
March 7, 2025
The Programmatic Marketer
Ties between The Trade Desk and key media agencies are weakening
March 7, 2025
Data Regulation
Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation
March 6, 2025
WTF Series
WTF are JBPs?
March 6, 2025
Brand Safety
How contextual targeting providers’ pitch to brand clients and agencies has changed
March 3, 2025
The Programmatic Publisher
The latest earnings round shows public markets aren’t for the faint-hearted
March 3, 2025
Generative AI
AI Briefing: Ad verification’s duarchy touts AI to Wall Street amid expansion plans
March 3, 2025
Member Exclusive
Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks
March 3, 2025
Marketing on Platforms
Amid stock price drops, The Trade Desk promises ‘win-wins’ for clients and publishers
February 28, 2025
Business of TV
Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers
February 27, 2025
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