Media Buying
-
As Exverus Media creates its first AI chatbot, agencies wonder if they’re ready for prime time
August 17, 2023 • 4 min read -
Despite lowered trust in social platforms (especially news), Horizon Media study finds steady usage
August 17, 2023 • 4 min read -
Amidst all the generative AI hype, marketers navigate the noise to build and test new tools
August 16, 2023 • 5 min read -
Agencies weigh the pros and cons of generative AI as political advertising grows
August 15, 2023 • 6 min read -
-
Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies
August 14, 2023 • 6 min read -
-
Why Nextdoor is optimistic about AI-fueled growth despite declining user count
August 10, 2023 • 4 min read -
Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling
August 7, 2023 • 7 min read -
Longtime Google exec joins AdBlock Plus Parent Eyeo as chief product officer
August 7, 2023 • 4 min read -
Agencies are concerned about how much to trust generative AI
August 3, 2023 • 4 min read -
Publicis’ Profitero debuts new GPT-powered chatbot to analyze e-commerce data
August 2, 2023 • 4 min read -
