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OpenAI starts laying foundations for ChatGPT ads in EU
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Digiday+ Research
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Less than five seats remain
for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
SECURE YOUR SEAT
Media Buying
Bold Call
Bold Call: AI compute costs are the future of the upfront… and principal media
March 2, 2026
Member Exclusive
Future of Marketing Briefing: The case for and against an agency subscription remuneration model
February 27, 2026
Evolving Agencies
WPP is betting its future on getting paid for outcomes
February 27, 2026
Evolving Agencies
Rising demand for principal media buying underpins WPP’s turnaround plan
February 26, 2026
Marketing on Platforms
Reddit has carved out an upper funnel niche for brand advertisers
February 26, 2026
Agency Culture
The numbers behind the WPP whistleblower case tell a story of their own
February 24, 2026
Member Exclusive
Ad Tech Briefing: As AI promises ‘transparency,’ more light is shed on the ad tech tax
February 24, 2026
Evolving Agencies
The fight over principal media has moved on but advertisers are still catching up
February 24, 2026
Zero-click Future
Zero-click reality is rewriting the rules of search for brands
February 23, 2026
Member Exclusive
Media Buying Briefing: Dentsu’s new CEO on how he’s going to grow the business again
February 23, 2026
Evolving Agencies
In fighting a whistleblower suit, WPP put its own account of media agency trading on the public record
February 23, 2026
Evolving Agencies
Omnicom’s lack of surprises in its 2025 earnings is both a good and bad thing
February 19, 2026
The Sports Marketing Playbook
How the MLS plans to convert World Cup interest into lasting soccer fandom
February 19, 2026
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