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How AI costs are quietly reshaping principal media deals
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Future of TV
Special Projects
Digiday+ Research
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Media Buying
Business of TV
Fox strikes revenue-doubling Roku deal
June 15, 2026
WTF Series
WTF is vector-based ad targeting?
June 15, 2026
The Programmatic Marketer
Digiday Scorecard: As competition between DSPs heats up, buyers rank market rivals
June 15, 2026
Member Exclusive
Media Buying Briefing: Breaking down Coca-Cola’s campaign blitz with an eye toward its review
June 15, 2026
The Programmatic Marketer
Publicis and The Trade Desk settle their dispute, but tell no one why
June 12, 2026
Member Exclusive
D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying
June 10, 2026
Evolving Agencies
Mile Marker acquires Lift to enhance its creative and digital performance chops
June 9, 2026
The Programmatic Marketer
How automation and AI is reshaping the traditional upfront marketplace
June 9, 2026
Media Buying
Liftoff CEO on the IPO rebound, AppLovin comparisons, and why mobile apps remain an AI growth story
June 8, 2026
Member Exclusive
Media Buying Briefing: The upfront has started to move, as sports leads the way again
June 8, 2026
AI Revenue Generation
‘One of our core areas’: Ahead of global agency review, Coca-Cola’s CFO focuses on data matching
June 5, 2026
The Programmatic Marketer
By the numbers: Liftoff’s IPO tests ad tech’s mettle on the public markets
June 5, 2026
Evolving Agencies
Overheard: Revisiting the K2 Report on media agency practices like rebates and principal media
June 3, 2026
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