Media Buying
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Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content
March 4, 2024 • 6 min read -
IPG places ‘first-to-market’ bets with Adobe on latest generative AI tools
March 1, 2024 • 4 min read -
Audio agency ARM looks to boost streaming buys in podcasting with its own audience buying platform
February 29, 2024 • 4 min read -
Indie Traction re-emphasizes client service in a bid to rewrite what it means to be a media agency
February 28, 2024 • 3 min read -
Media Buying Briefing: Topics we’ll tackle at the Media Buying Summit next week
February 26, 2024 • 6 min read -
How agencies are tackling growing sports media fragmentation
February 23, 2024 • 4 min read -
Video-focused firms Pixability, Culture Genesis team up to expand diverse creators network
February 22, 2024 • 4 min read -
CTV providers court SME ad spend as the streaming wars enter a new era
February 22, 2024 • 3 min read -
How Media by Mother applies design details to digital work
February 21, 2024 • 4 min read -
‘It’s a landmine’: Why does no one trust each other at work?
February 20, 2024 • 2 min read -
Media Buying Briefing: Agencies’ AI efforts lead to aliens and Whoppers
February 19, 2024 • 8 min read -
Tech companies make more commitments to address AI-generated election misinformation
February 16, 2024 • 3 min read -
Key talking points as the deadline for Google’s Privacy Sandbox draws ever-near
February 16, 2024 • 5 min read