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Media Buying
Generative AI
Why a Samsung-backed startup is testing AI search ads
February 26, 2025
Member Exclusive
Media Buying Briefing: Crossmedia’s global goals are to localize where holdcos can’t
February 24, 2025
Brand Safety
Amazon Ads to change URL transparency and reporting after high-profile CSAM report from Adalytics
February 21, 2025
Evolving Agencies
A principal media side-effect: avoiding the word ‘agency’ in contracts with clients
February 19, 2025
WTF Series
WTF is identity resolution?
February 18, 2025
Member Exclusive
Media Buying Briefing: IPG and its many challenges (and opportunities)
February 17, 2025
Super Bowl
Tubi’s Super Bowl viewership highlights brands’ embrace of FAST channels
February 14, 2025
The Programmatic Marketer
The Trade Desk missed its revenue target for the first time, here’s how CEO Jeff Green pledged to fix it
February 12, 2025
Generative AI
How Media By Mother’s CEO wrote a quick, noteworthy pitch using generative AI
February 12, 2025
Brand Safety
Amid uncertainty, ad tech mavens turn to startups
February 12, 2025
Marketing in Sports
Publicis Sports creates dedicated women’s sports unit
February 11, 2025
Member Exclusive
Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead
February 10, 2025
Brand Safety
Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings
February 7, 2025
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