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Media Buying
Generative AI
Updated: DoubleVerify report, Ad fraud schemes using generative AI will increase in scale, sophistication
June 18, 2024
Marketing on Platforms
Amazon unveils Ads Relevance, claiming it is no longer reliant on single IDs
June 18, 2024
Digiday @ Cannes
Media Buying Briefing: Why influencer agencies are drawing attention at Cannes Lions
June 17, 2024
Digiday @ Cannes
Omnicom and Amazon Ads partner to connect audience data to browsing and shopping insights
June 17, 2024
Navigating Economic Instability
Goodway Group quietly laid off employees in 2 ‘rounds’ as it restructures to find future growth
June 14, 2024
Brands in Culture
Omnicom’s Cannes strategy starts with purchase-path research showing just how much has changed
June 14, 2024
The Creator Economy
How influencer agencies vet and navigate past fake influencers and followers
June 12, 2024
Member Exclusive
Media Buying Briefing: CourtAvenue aims to be a pioneer in a new offering: AI AOR
June 10, 2024
Generative AI
AI Briefing: How top brands are saving more time and money with generative AI
June 10, 2024
Generative AI
How AI’s energy needs conflict with media agencies’ carbon reduction efforts
June 7, 2024
Strategizing for the Future
Digital OOH’s growth has media agencies make more use of its data and measurement options
June 6, 2024
Member Exclusive
Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments
June 3, 2024
Generative AI
FullThrottle.AI creates audience planner tool using an AI assistant
May 31, 2024
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