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USA Today Co. is reformatting content to attract more AI licensing deals
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Media Buying
Member Exclusive
Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation
April 27, 2026
Member Exclusive
Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus
April 21, 2026
Member Exclusive
Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify
April 20, 2026
Upfronts
As upfront negotiations near, buyers chart path through complex sports market
April 20, 2026
The Sports Marketing Playbook
The World Cup is set to lift demand for digital out-of-home spending
April 20, 2026
Member Exclusive
Media Buying Briefing: As Q1 results from a few holdcos show, the market’s not panicking, yet
April 20, 2026
Strategizing for the Future
U.K. brands increase media spend despite economic storm clouds
April 16, 2026
The Programmatic Marketer
‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute
April 14, 2026
Member Exclusive
Ad Tech Briefing: The Trade Desk’s ‘changing of the guard’ and a ‘sign of the times’
April 14, 2026
The Sports Marketing Playbook
With the World Cup around the corner, media buyers expect streaming prices to soar
April 13, 2026
Member Exclusive
Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts
April 13, 2026
Member Exclusive
Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O
April 7, 2026
Member Exclusive
Media Buying Briefing: Instrument’s CEO on how agencies need to lead clients on AI
April 6, 2026
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