Media Buying
-
B2B agency work continues to blend with B2C as Gravity Global acquires 9th Wonder
July 18, 2023 • 4 min read -
-
-
Dentsu Americas’ new CEO Michael Komasinski: AI could be a differentiator among holdcos
July 17, 2023 • 5 min read -
-
CreatorIQ develops metrics showing the return on influencer marketing
July 12, 2023 • 3 min read -
-
Dentsu seeks strong Gen Z connections with expansions into gaming, anime
July 11, 2023 • 4 min read -
Trade School founder Genna Franconi on the influencer content business and future of AI
July 10, 2023 • 4 min read -
Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront
July 10, 2023 • 6 min read -
By adding human review of AI content, Shutterstock expands indemnity to enterprise clients
July 6, 2023 • 4 min read -
-
