Media Buying

Media Buying Briefing: In this year’s upfront, sports is playing offense, defense and referee

The NFL is everywhere across the video spectrum, and it’s leading the way for sports to be the centerpiece of upfront buying and selling.

Related Coverage

• Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale
• Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market
• Future of TV Briefing: How sports will hog the ball in this year’s upfront