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As ChatGPT’s growth slows, ads look like the next risky move

Media
Marketing
Media Buying
Future of TV

Special Projects
Digiday+ Research
WTF Series
Newsletters

SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Media Buying

AI Revenue Generation

Inside the debate over agentic advertising and standards

The AdCP workflow proposals launched with aplomb, but just what is the reality of where the market is at?

January 26, 2026

Related Coverage

For the agentic-curious: WTF is the Agentic RTB Framework?
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WTF is Ad Context Protocol (AdCP)?

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The Programmatic Marketer

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Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut

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Media Buying Briefing: CourtAvenue’s new president looks to grow, integrate and find M&A targets

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Ad Tech Briefing: Consolidation in a ‘Hunger Games scenario’ – and a true loss for the industry

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Media Buying Briefing: How Horizon and Havas’ JV aims to distinguish itself in a ‘red ocean’

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Google on Trial

The EC further pushes to rein-in Google’s ad tech monopoly

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Strategizing for the Future

Forrester’s principal media report: It’s here to stay, so wise up on how to use it

January 16, 2026
Evolving Agencies

Will technology enable independent agencies to match the holdcos? They think so

January 13, 2026
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Ad Tech Briefing: Ad tech’s agentic gambit at CES

January 13, 2026
Digiday @ CES

Media buyers say Yahoo’s DSP is one to watch

January 12, 2026
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Media Buying Briefing: How the holdcos fared in 2025, according to Comvergence

January 12, 2026

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