Urban Outfitters joins retailers using politics to profit

Urban Outfitters, never shy to be evocative in its product development, is currently selling anti-Donald Trump shirts, mugs and stickers at its retail stores.

The company joins a number of retailers that have recently started to capitalize on the 2016 presidential election, including American Apparel’s “Make America Gay Again” T-shirt campaign, a play on Trump’s campaign slogan and an effort to support LBGTQ rights. The Trump garb includes a shirt with the phrase “IDK Not Trump Tho,” a pin that reads “Trump 20Never,” anti-Trump mugs and a book of Trump quotations designed to look like Mao Zedong’s Little Red Book. The gear is currently being sold alongside seemingly pro-Hillary Clinton shirts, including one that reads “Hillary Runnin’ Thangs Tour 2016.”

To read the rest of the story, please visit Glossy.

More in Marketing

WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy

The technology giant is evolving its media model in a manner that will alter its relationships with third-parties. 

In the face of fragmentation, Dmexco is now a smaller stage for ad tech’s big conversations

These days, it’s still where business gets done, but increasingly for a narrower slice of the ecosystem.

When it comes to Perplexity’s ad business, the platform is at a crossroads

The departure of Perplexity’s ads chief Taz Patel underscores a broader identity question the AI platform has yet to resolve.