Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Zara has become a thorn in the side of the fashion industry. With its tendency to produce knockoff versions of runway styles in just a few weeks, the Inditex-owned fast-fashion company — which just posted a 9 percent profit boost for the last three quarters, equal to $2.4 billion — has thrown the fashion industry into a frenzy to keep up with consumer demand and better respond to social media–driven trends.
The fast-fashion giant is, of course, problematic, plagued by the pollution of over-production and unethical labor practices. But in order to compete with the company, traditional retailers can borrow a few best practices from its playbook.
To read the rest of this article, please visit Glossy.
More in Marketing
The case for and against AI-driven SEO in the zero-click era
As generative AI reshapes search, marketers debate the value of committing (or overcommitting) to an AI SEO strategy.
Hiring program in energy tech sector enlists military veterans to fill data center skills gap
Data center demand is projected to grow 33% annually by 2030, while the industry struggles to find qualified candidates for increasingly complex systems.
‘Regulate us like alcohol, don’t ban us’: Proposed hemp THC ban threatens to shut down countless brands
The proposed ban on THC-infused products was included in the bill Congress passed to end the government shutdown.