Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
Zara has become a thorn in the side of the fashion industry. With its tendency to produce knockoff versions of runway styles in just a few weeks, the Inditex-owned fast-fashion company — which just posted a 9 percent profit boost for the last three quarters, equal to $2.4 billion — has thrown the fashion industry into a frenzy to keep up with consumer demand and better respond to social media–driven trends.
The fast-fashion giant is, of course, problematic, plagued by the pollution of over-production and unethical labor practices. But in order to compete with the company, traditional retailers can borrow a few best practices from its playbook.
To read the rest of this article, please visit Glossy.
More in Marketing
The real winners of March Madness? Brands that move fast on NIL deals
Companies across sectors, from footwear to personal care, are racing to sign college basketball players.
Brands turn niche news creators into a new earned media engine
Brands are shifting earned media strategies to tap niche news creators on social platforms.
Retailers turn to digital rebates as alcohol sales slump
Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement.