SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

The definitive Digiday guide to what’s in and out in the privacy conversation this year

Illustration of one person sitting in the dark and the other side of a person walking in the light.

Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here.

More in Marketing

Behind Pacsun’s strategy for keeping a pulse on the changing tastes of Gen Z

Over the last four months, Pacsun has developed tools and tweaked campaigns based on feedback from teenagers and twenty-somethings.

TikTok’s confirmed U.S. deal still leaves unanswered questions

While a lot of the details seems familiar, it still doesn’t answer the inevitable unknowns.

‘Things have changed’: Diageo pulls retail media upstream

That shift is most visible in how the advertiser works with retailers, particularly British supermarket chain Tesco.