The definitive Digiday guide to what’s in and out in the privacy conversation this year

Illustration of one person sitting in the dark and the other side of a person walking in the light.

Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here.

More in Marketing

TikTok Search Ads

TikTok rebrands its advertiser pitch around full-funnel ambition

The company’s latest business campaign aims to make the point that the app sees itself as a top tier platform for advertisers, where the full funnel can happen within one experience.

Lowe’s is fighting to prevent AI agent overload

Lowe’s is actively implementing AI to improve the customer shopping experience and to assist employees in asking difficult questions.

Reddit’s new shopping ads are a play for beauty brands’ business

This story was originally published on sister site, Glossy. Reddit is leaning further into shopping at a moment when beauty discovery is being reshaped by how consumers search, ask and validate information online. At Shoptalk 2026, the company introduced new tools tied to its Dynamic Product Ads business, including Collection Ads that combine lifestyle imagery […]