Cyber Week Sale:
Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
The definitive Digiday guide to what’s in and out in the privacy conversation this year
• September 23, 2021 •
Ivy Liu
Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here.

More in Marketing
Visa extends its reach into the creator economy’s liquidity crunch
December 2, 2025
The financial firm is working with creator financial platform Lumanu.
Why Carter’s new CMO wants more emotional, relatable marketing across channels
December 2, 2025
Carter’s CMO Sarah Crockett joined the company in the summer of 2025 with a goal of doing more realistic, relevant storytelling around childhood and parenting. In an interview with Modern Retail, she shared more about her approach.
U.K. retailer Tesco wants advertisers to see it as equal to any traditional media partner
December 2, 2025
Tesco’s client development director, Nick Ashley, talked to Digiday about its latest Upfront, the importance of shopper data, as well as how much its ad business impacts profit margins.