Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

The definitive Digiday guide to what’s in and out in the privacy conversation this year

Illustration of one person sitting in the dark and the other side of a person walking in the light.

Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here.

More in Marketing

AI boosts discovery but reviews still seal the deal, new research shows

ChatGPT is where 16% of shoppers start looking for products. However, only 9% go there to actually buy something.

Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals

Walmart Connect is using lift studies to prove ad performance directly to brands ahead of the holidays, signaling a tighter race with Amazon.