Eight seats remain
Secure your place at the Digiday Publishing Summit in Vail, March 23-25
The definitive Digiday guide to what’s in and out in the privacy conversation this year
• September 23, 2021 •
Ivy Liu
Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here.

More in Marketing
Furniture.com was built for SEO. Now it’s trying to crack AI search
March 12, 2026
Furniture.com is among many dot-com companies grappling with how AI and chatbots are changing the way shoppers search for information.
Inside Amazon’s effort to shape the AI narrative on sustainability and ethics
March 12, 2026
As AI backlash grows, Amazon is trying to reshape the narrative — starting with journalists, creators and marketers.
Best Buy wants to be the hub for AI-powered hardware like glasses, laptops
March 11, 2026
The tech retailer is looking for growth, as its revenue was essentially flat this past fiscal year from the year before, at almost $42 billion.