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How (and why) agencies are adapting to stay relevant in the metaverse
To get more comfortable in this new environment, some agencies are getting involved in experimental projects to stake their claim to the metaverse.
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‘Reach a totally different audience’: With Sundance virtual once again, marketers pivot to online experiences
Until earlier this month, this year’s Sundance was meant to be a hybrid festival with attendees returning to Park City to participate in-person as well as virtual elements for attendees to tune-in online.
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Pepsi launches app and short ‘trailer’ to hype Super Bowl halftime show
The soft-drink giant will promote its Super Bowl Halftime show with a newly launched app and a short film directed by F. Gary Gray.
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SponsoredHow the relationship between live events and mobile devices is evolving in 2022
Sponsored by AdColony The pandemic has accelerated changes in the way people consume content — and live events are part of that transformation. For advertisers, the questions are the kind on which campaign success depends: In what ways (and numbers) have people returned to watching sports, e-sports and events such as the Grammys? Are they […]
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‘The business is at a level of scale now’: The Brandtech Group CEO David Jones on building a business for the ‘post-advertising’ world
Not only is the holding group past the hype cycle peak these businesses usually encounter, it’s skipped right over the trough of disillusionment that tends to follow and is straight into growth mode.
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In Graphic Detail: The great gaming consolidation
Gaming is in the midst of an M&A arms race. The protracted pandemic has made sure of that.
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