Seb Joseph

‘Marketers have to shift their expectations’: Despite turmoil in parts, Facebook’s ads business holds up against Apple’s privacy crackdown

‘No one’s going in blind’: Brands are bringing gaming and esports in-house

Pandemic playlists: Songs (and podcasts) that got us through coronavirus lockdown

‘They will need to use multiple routes’: Shifts appear in the publisher-SSP union, as alternative identifiers proliferate

‘There’s a pragmatism we will need’: Tourism Ireland continues to search for alternatives despite Google’s cookie delay

Ad tech’s revival: boom or bubble?

‘Whatever our audience is vibing with’: How Faze Clan develops brand partnerships

How Apple’s Private Relay could be the beginning of the end for fingerprinting on iOS devices

‘We’re creating new ways of working’: Unilever on how ESG informs its advertising and media buying

‘It’s not just about what the brands want anymore’: UTA Marketing’s co-heads on why big brands are turning to Hollywood talent agencies

Google’s cookie delay may offer breathing room but should be used with caution, say marketers

‘The code is still there’: Why O2’s Fortnite gig is just the start of a brand extension

Google’s delayed cookie cull is an inevitable intermission to its fractious pursuit of privacy protections