Seb Joseph

seb@digiday.com

The Confessions

‘Attribution is the biggest challenge’: Confessions of a brand’s media chief on the in-house dilemma

by Seb Joseph
Addressable TV is poised for a breakthrough in the UK

by Seb Joseph
Marketing on Platforms

‘Play to the strengths of each platform’: Inside Diageo’s voice ads strategy

by Seb Joseph
SSPs double down on tech fee transparency for 2019

by Seb Joseph
The Programmatic Marketer

The programmatic marketer’s 2019 checklist

by Seb Joseph
The Programmatic Marketer

‘The model needs to evolve’: Xaxis CEO on the future of trading desks

by Seb Joseph
The Programmatic Marketer

Started with fanfare, Oath never stood a chance, ad execs say

by Seb Joseph
The Programmatic Marketer

‘The classic agency model is dead’: Why Nissan’s Jean-Pierre Diernaz wants more control of its data

by Seb Joseph
With increased attention on privacy, attribution is getting more complicated

by Seb Joseph
‘Contracts are just the first step:’ Advertisers grapple with DSP demands

by Seb Joseph
2019 outlook: The move to in-house has hit a brick wall

by Seb Joseph
Transparency

‘Agency scale has moved from buying power’: WPP looks to break with tradition

by Seb Joseph
‘I want a view on SSPs’: Advertisers are getting in the weeds of programmatic auctions

by Seb Joseph

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