Seb Joseph

‘You can’t save your way to growth’: How marketing procurement is trying to fix its image problem

The Confessions

‘There weren’t many clients ready to dive deep’: Confessions of an agency trading desk exec

Brands in Culture

What the ASA’s recent ban on gender stereotypes in ads means for marketers

Inside Sky’s pitch for addressable TV budgets

Video Anywhere

‘It’s a continuous investment’: Kellogg’s shifts sports-related ad spending to esports

Transparency

As programmatic advertisers get smarter, agencies shake up the trading desk model

Transparency

WPP and Omnicom take a stand against Accenture-led audits

The Confessions

‘What you give is what you get’: Confessions of a procurement exec

WTF is a Quality CPM?

Video Anywhere

Wimbledon wants to monetize its archived content in digital push

WTF is zero-party data?

Marketing on Facebook

‘It’s a perpetual state of uncertainty’: UK buyers grapple with ‘buggy’ Facebook Ads Manager

‘A lot of the time it’s intuition’: Marketers continue to struggle with attribution in influencer campaigns