Seb Joseph

seb@digiday.com

Coronavirus Fallout

After the shock, ad industry grimly prepares for a prolonged downturn

20 hours ago by Seb Joseph
The Programmatic Marketer

Why Mars is more interested in measuring attention, not impressions

by Seb Joseph
How football clubs are becoming more like media businesses

by Seb Joseph
Inside ITV’s programmatic video pitch to agencies

by Seb Joseph
WTF Influencers

Instagram influencers are creating their own TV-style ad breaks

by Seb Joseph
Retail Revolution

With uncertainty the new norm, the coronavirus rattles the media industry

by Seb Joseph
Retail Revolution

Inside Anheuser-Busch InBev’s $1b a year DTC business

by Seb Joseph
The GDPR Impact

‘We must create new proxies’: In the absence of cookies, advertisers focus on attention-based metrics

by Seb Joseph
Marketing on Platforms

How Three Mobile is convincing people to care about 5G

by Seb Joseph
The latest ads.txt fraud: the 404bot

by Seb Joseph
Retail Revolution

As coronavirus outbreak grinds on, e-commerce operations buckle under increased pressure

by Seb Joseph
Transparency

P&G, Unilever join forces with platforms to lead latest cross-media measurement push

by Seb Joseph
The Amazon Effect

As brand concerns over search algorithm escalate, Amazon is testing ‘Stores’ results in search

by Seb Joseph

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