Seb Joseph

Royal Bank of Scotland’s David Wheldon: Clients are to blame for agency transparency issues

A year after GDPR, General Mills is exploring new ways to use publisher data

Transparency

When it comes to consulting firms, some advertisers aren’t convinced

WTF Influencers

Why General Mills is spending more of its digital budget on influencers

The Confessions

Confessions of an ad tech executive: ‘Rebates are symptomatic of ad tech’s race to the bottom’

Internal Organization

How Pizza Hut is building an in-house customer experience team

The Programmatic Marketer

How advertisers are responding to Google’s third-party cookie crackdown

Video Anywhere

ITV’s pitch for addressable budgets rests on its first-party data

The Amazon Effect

Amazon is winning lucrative shopper-marketing budgets

Marketing on Instagram

‘It’s having a positive impact’: Instagram is driving Adidas’ online sales

The Programmatic Marketer

Bid shading is losing favor with wary advertisers

Video Anywhere

‘The market lacks uniformity’: In the UK, targeted TV ads have their challenges

Marketing on Platforms

How marketers are testing TikTok