Seb Joseph

The GDPR Impact

UK regulator ICO is suddenly everywhere and anywhere with warnings for ad tech

Pitch deck: Inside Samsung’s connected-TV ads push in Europe

The Confessions

‘I can’t see how my ads work if I can’t target people’: Confessions of a marketer

The Programmatic Marketer

‘There’s a big question mark’: At Dmexco, ad tech braces for the challenges ahead

The Programmatic Marketer

Supply-side platforms want to deal with advertisers directly

How ad tech is adapting to the pivot to privacy

The Programmatic Marketer

‘Viewability is the starting point’: Asics tests attention metrics for ads

Transparency

Once billed as the future of GroupM, mPlatform fades into the background

Video Anywhere

Inside Activision Blizzard’s plan to win TV budgets for esports

The Confessions

‘We’re both playing the game’: Confessions of a procurement director on agency rebates

Video Anywhere

‘Like a live version of Netflix’s Bandersnatch’: Twitch pitches branded games

‘There are diminishing returns’: ADT sees limits to cost savings from bringing ad buying in-house

Marketing on Facebook

Video now accounts for a third of TUI’s paid social budget