Seb Joseph

Video Anywhere

Wimbledon wants to monetize its archived content in digital push

WTF is zero-party data?

Marketing on Facebook

‘It’s a perpetual state of uncertainty’: UK buyers grapple with ‘buggy’ Facebook Ads Manager

‘A lot of the time it’s intuition’: Marketers continue to struggle with attribution in influencer campaigns

The Confessions

‘People are scared to speak up’: Confessions of a minority marketer

Video Anywhere

Facing pressure from US tech platforms, UK broadcasters’ battle for VOD heats up

DTC Era

To get closer to DTC brands, Mars Petcare is becoming a venture capitalist

Transparency

Citing conflicts, WPP won’t participate in Accenture-led ad pitches

Video Anywhere

AT&T’s Xandr has ambitious European expansion plans

Transparency

Why Pernod Ricard favors the hybrid in-house model

Three years after ANA report, holding companies tighten grip on budgets

WTF Influencers

‘We have to get the knowledge in-house’: Why Malibu does its own influencer marketing

WTF Influencers

Inside Kellogg’s social-driven strategy to launch new products