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Life Beyond the Cookie
Gaming & Esports
Managing Through Crisis
The Confessions
WTF Series
‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle
Media
Marketing
Future of TV
Life Beyond the Cookie
Gaming & Esports
Managing Through Crisis
The Confessions
WTF Series
Seb Joseph
seb@digiday.com
Managing Through Crisis
‘Cost conscious consumers, restrictive economy’: Advertising’s tough ride in 2022
By
Seb Joseph
Gaming & Esports
‘A lot of investment and commitment’: Manchester City ramps up esports efforts
By
Seb Joseph
Identity Crisis
Walgreens-owned Boots sets out vision for data clean rooms
By
Seb Joseph
Managing Through Crisis
What’s ahead: Marketing implications of the economic outlook
By
Seb Joseph
Transparency
Stress, confusion and tears amid search for data clean room answers
By
Seb Joseph
The Programmatic Marketer
The Rundown: Apple’s ATT Privacy crackdown, a year on
By
Seb Joseph
The Programmatic Marketer
‘Opportunity to build a lasting company’: As ad tech IPOs slow, M&A deals continue to chug along
By
Seb Joseph
| and
Ronan Shields
Publishing in the Platform Era
‘Big steps’: Slowly, but surely French publisher Groupe Figaro’s attempts to diversify get traction
By
Seb Joseph
Marketing on Platforms
Why ‘the currency in Web 3.0 is not crypto, it’s trust’
By
Seb Joseph
Privacy
WTF is the Digital Markets Act?
By
Seb Joseph
Marketing on TikTok
‘Shopping reinvented’: L’Oréal eyes impulse sales on TikTok
By
Seb Joseph
Marketing on TikTok
‘Out of the innovation bucket’: TikTok’s share of dollars grows the further it goes down the marketing funnel
By
Seb Joseph
The Programmatic Marketer
A snapshot of the ad industry’s attempts to rewrite the identity narrative
By
Seb Joseph
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