Seb Joseph

‘An ordinary course of business’: Why agency holding groups could be the next arbitrage target for private equity investors

‘So much of culture is influenced by Black and Hispanic people’: How PepsiCo is addressing advertising’s problem with race

‘Not a place for takeovers’: Pepsi amps up Triller marketing plans

‘A challenging point for ID resolution’: Advertisers scramble to plan for the uncertain ‘cookieless future’

‘Marketers talk a good game’: Confessions of a senior agency exec on being paid fairly

As ad tech surges, challenges remain — and not just from the coronavirus pandemic

Taking remuneration seriously: the time has come

The jig is up: The end of the identity workaround

Cheatsheet: PubMatic plots path to growth as a public ad tech vendor

‘Gain a connection of higher value’: Why average revenue per user stats could hold the key to mega sports franchises’ commercial future

‘The audience is the commissioner’: Decoding the Fortnite effect for marketers

‘Find operational efficiencies’: Nokia’s handset marketers adopt hybrid model in pursuit of smartphone marketshare

‘A hybrid of entertainment and commerce’: How NTWRK made over $100,000 from selling goods via Snapchat