Seb Joseph

seb@digiday.com

The Programmatic Marketer

Why ‘brand suitability’ is replacing brand safety

by Seb Joseph
UK regulator again warns ad tech to clean up its act

by Seb Joseph
The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach

by Seb Joseph
WTF Programmatic

WTF is Google’s Privacy Sandbox?

by Seb Joseph
Marketing on Platforms

Winners, losers and fallout from Google’s plan to drop cookies

by Seb Joseph
Future of Work

The great sucking sound: Automation has made media buying harder

by Seb Joseph
Transparency

Apple’s new privacy features have further rattled the location-based ad market

by Seb Joseph
Video Anywhere

Cadbury tests skipping TV ads in favor of streaming ads

by Seb Joseph
Transparency

Ebiquity tries to pivot via the acquisition of digital advisory firm Digital Decisions

by Seb Joseph
The Confessions

‘We need to learn the fundamentals’ of DTC: Confessions of a CPG marketer

by Seb Joseph
The GDPR Impact

Why ‘data provenance’ will be the new media-transparency issue in 2020

by Seb Joseph
After encroaching on agency turf, consultancies are poised to take a step back in 2020

by Seb Joseph
The Programmatic Marketer

‘In a constant state of flux’: For a CMO, it’s no longer enough to just be a marketing expert

by Seb Joseph

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