Digiday Publishing Summit: Prices rise Aug. 5

Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others

SECURE YOUR SEAT

The definitive Digiday guide to what’s in and out for advertising in 2024

From an unstable economy that shifted how budgets were allocated to the continuous turmoil at platforms that drove how users use them — and how brands shift dollars either away or toward them, the year is set up for even more movement.

For a look at how 2023 shook out, and the trends we’re expecting for 2024, see below.

https://digiday.com/?p=529555

More in Marketing

Inside Unilever’s AI beauty marketing assembly line — and its implications for agencies

The CPG giant has created an AI-augmented in-house production system. Could it be a template for others?

Procter & Gamble welcomes new CEO, anticipates reduction in staff in the face of an uncertain economy

The conglomerate’s forecast remains modest as uncertain tariffs and consumer sentiment threaten sales growth in the U.S.

How fashion retailer Pacsun’s viral jeans moment on TikTok is part of its bigger bet on creators

Despite expectations for an uncertain second half of the year, Pacsun’s CEO said she doesn’t expect for “large shifts,” in how the company works with creators.