The definitive Digiday guide to what’s in and out for advertising in 2024
• January 1, 2024 •
Ivy Liu
From an unstable economy that shifted how budgets were allocated to the continuous turmoil at platforms that drove how users use them — and how brands shift dollars either away or toward them, the year is set up for even more movement.
For a look at how 2023 shook out, and the trends we’re expecting for 2024, see below.
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