Connect with execs from Axios, The New York Times, Paramount and more.
Snapchat is bulking up its ad features again, and for fashion brands, the latest updates could lead to greater conversion on the platform.
Snapchat’s parent company, Snap Inc., announced Wednesday that it would be adding deep linking and autofill for lead generation forms to the photo and video sharing app, meaning that users can view an ad landing page without leaving Snapchat, and fill out personal information for mailing lists and offers with one tap.
To read the rest of this story, please visit Glossy.
More in Marketing
To manage 300,000 creators, Unilever automates everything but the relationship
Unilever is using AI to vet creators and automate workflows as it scales a 300,000-creator network without handing over creative decisions.
Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?
With the World Cup at the midway point, ad spend estimates show the apparel rivals taking opposite tacks in their media approaches.
Platforms’ AI dilemma: scale without sameness
Using AI to create content risks a lot of it looking the same. But the platforms agree creativity will always come from humans.