Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
American shoppers can now shop the full Salvatore Ferragamo collection online for the first time.
The Italian retailer announced that it is offering its women’s fall and winter ready-to-wear collection online to the U.S. market, after formerly selling only select accessories and footwear on its website. The brand dedicated a section of its site to “shop the look” of model Rose Gilroy, featured in a series of photos taken in the West Village neighborhood of Manhattan wearing styles like a $2,390 tiered dress and $875 lace-up sandals.
To read the rest of this story, please visit Glossy.
More in Marketing
‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year
This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.
Behind the rise of the chief productivity officer and what it means for companies and employees
The CPO is envisioned as the leader who orchestrates people and technology together to drive business outcomes.
OpenX redraws the SSP-agency relationship
The gradual realignment of programmatic’s middlemen discussed at Digiday’s Programmatic Marketing Summit.