American shoppers can now shop the full Salvatore Ferragamo collection online for the first time.
The Italian retailer announced that it is offering its women’s fall and winter ready-to-wear collection online to the U.S. market, after formerly selling only select accessories and footwear on its website. The brand dedicated a section of its site to “shop the look” of model Rose Gilroy, featured in a series of photos taken in the West Village neighborhood of Manhattan wearing styles like a $2,390 tiered dress and $875 lace-up sandals.
To read the rest of this story, please visit Glossy.
More in Marketing
Agencies have mixed feelings about using AI tools for product placements and influencer marketing
By now, spotting influencers in major ads and at events is all but mainstream — but what if artificial intelligence allowed influencers to tap into old-school product placement without actually having to shoot in person with brands?
What marketers need to know about Zepeto, the Korean metaverse platform
Due to its increased focus on individuals’ avatars and their appearances, the culture of Zepeto revolves heavily around virtual fashion.
Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral
President Trump’s second term will be different from his first. It seems his relationships with the media, tech and marketing industries already show as much.