Salvatore Ferragamo launches US e-commerce venture

American shoppers can now shop the full Salvatore Ferragamo collection online for the first time.

The Italian retailer announced that it is offering its women’s fall and winter ready-to-wear collection online to the U.S. market, after formerly selling only select accessories and footwear on its website. The brand dedicated a section of its site to “shop the look” of model Rose Gilroy, featured in a series of photos taken in the West Village neighborhood of Manhattan wearing styles like a $2,390 tiered dress and $875 lace-up sandals.

To read the rest of this story, please visit Glossy.

More in Marketing

Consumer sentiment heading into the holidays is low, but that could mislead marketers

Consumer sentiment’s low going into the holiday season, but marketers shouldn’t take it as a sign to retreat from the fray.

When CMOs pay for agents not agencies: S4 Capital’s AI gambit

S4 Capital execs say the quiet part out loud: AI is eating the ad industry.

Ferrero’s Danielle Sporkin breaks down the reality behind retail media’s full-funnel promise

The brand exec shared how Ferrero is rethinking retail media as a full-funnel tool — but challenges remain — at the Retail Media Advertising Strategies event in New York City.