Nine passes left to attend the Digiday Publishing Summit
Last October, Facebook announced plans to expand its Facebook Marketing Partners program, which offers agencies and other tech platforms certification and access to official resources. That’s now official, with Facebook reps reaching out to more agencies to invite them into the new program, according to five buyers Digiday spoke with.
Digiday obtained the pitch deck that Facebook representatives are using to explain the program to potential agency partners. The program categorizes agencies into three tiers: account, preferred partner and premium partner. Preferred and premium tiers offer agencies additional benefits such as one-to-one technical support, creative consultation and training resources like events. Services like chat support are useful given the lack of reliability with Facebook’s ad platform, which comes as Facebook touts having 7 million active advertisers.
A Facebook spokesperson declined to elaborate on the program, citing the company’s October announcement.
One slide of the deck outlines how a partner could achieve a higher status, which includes a particular amount of media investment. Facebook declined to share what the specific amount is, said one agency exec.
“I interpreted this as a supplement or advancement of the current program. In June, we’ll sign up through Business Manager and find out what tier we’re in. It kind of feels like the Facebook version of the sorting hat,” the agency executive said.
The deck is below.
More in Marketing

In Graphic Detail: AI adoption increases, but U.S. consumers are still wary
Digiday has charted the rise of generative AI, big tech’s investment into AI as well as agencies’ top use cases and consumer sentiment.

Confessions: How an indie agency’s over-reliance on AI drove it out of business
One creative exec’s cautionary tale of a founder obsessed with silver bullets — and an agency that ultimately went out of business because of it.

Why Ace Hardware believes its RMN can be a late-stage competitor — without ‘homegrowing anything’
Ace Hardware is the latest to chase retail media dollars with the launch of RedVest Media, betting that its hyper-local footprint can carve out a slice of the ad pie—even as a latecomer.