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UK publishing’s £1billion problem: non-viewable ads
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Snickers’ media plan: celebrities and ‘impulsive’ targeting
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Adidas angers soccer fans with mismatched tracksuit
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#DemDebate racks up 1.8 million tweets, significantly fewer than the Republican debate
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How Church’s Chicken is trumping Popeyes on Facebook
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Nestlé cooks up piping-hot content for its first online series
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UK booze brands embrace programmatic — and sobriety
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Tux rentals go digital with an assist from former Men’s Wearhouse chief
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‘Shouting into the void’: #GiveTwitterASlogan shows what people really think about it
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Beyond yoga: Agencies try mindfulness for office morale
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VR gets its first cover girl, and hints at how commerce might work
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‘We’re very intellectual’: A local exec’s guide to French creativity
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What scandal? FanDuel and DraftKings have biggest Sunday ever, report shows
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