Here’s what Twitter’s first ‘Promoted Moment’ looks like

As promised, Twitter Moments is opening up to brands.

On Sunday, MGM, Warner Bros. and New Line Cinema are purchasing the first “Promoted Moment” to promote its upcoming boxing film “Creed,” starring Michael B. Jordan. The stream will also include tweets and videos, similar to the tab’s other Moments, and will stay live for 24 hours.

Twitter launched Moments two weeks ago in an attempt to attract casual users of the app and offer them a more organized experience of trending items and news stories. The social network hopes the multimedia-rich format will attract more advertisers because brands build deeper promotions around them.

Here’s what the first Promoted Moment for “Creed” looks like:
creep

“The real estate they get is going to be really prominently displayed,” Matt Derella, Twitter’s vp of revenue told Bloomberg, which first reported the news. There will eventually be one Promoted Moment each day. He didn’t disclose how much each Promoted Moment costs.

Twitter is banking on the format, which it can charge advertisers more for since videos receive higher ad rates. Derella said brands will “get this incredible engagement with people coming to see what’s happening in the world, and get this really rich canvas to tell that story.”

Images via Twitter and Facebook.

https://digiday.com/?p=142591

More in Marketing

Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options

Figuring out which retail media network is worth spending on given the glut of new retail media networks can be a challenge for marketers.

Why the creator industry is setting its sights on on the small screen

As the creator economy continues to boom, creators are making their way off of mobile screens and onto the small screen.

Inside marketing’s elusive Quixote quest for digital ad transparency

Stuck in a spin cycle, marketers are grappling with the endless challenge of making tangible progress on ad transparency.