Instagram’s new Boomerang app hasn’t been live for more than a day, but already brands are flinging around looping GIFs made with the app.
Users don’t need to be on the Facebook-owned platform to use the app, which stitches together a burst of five photos to play them forward and then in reverse in a 1-second video, very closely resembling a GIF.
Instagram is describing the app as a way to “turn everyday moments into something fun and unexpected.” And even though it’s been barely 24 hours since the launch, they’re already being deployed by big brands and celebrities.
Here are nine that have already created and shared their own Boomerangs:
Fast — it was one of the first brands to try it out — but not so furious. Surely the shoe-company could have looped something more compelling than flipping through pages of a catalog. A stomping boot, maybe? A jaunty dance move?
Who doesn’t love a puppy video? Whether 30 seconds, 10 seconds or just one second, they always work — especially when it’s of a prancing pooch.
Office dog Lenny’s pulling out all the tricks for #Boomerang’s arrival! #OneTwoStep A video posted by Purina (@purina) on
World Rugby scored with this sporty loop, to play up the competition between South Africa’s Schalk Burger and his rival, New Zealander Richie McCaw in the first semi-final of the 2015 Rugby World Cup.
Elle France also chose to go the Timberland route and touted their current cover.
On a testé #Boomerang, la nouvelle appli d’Instagram : on vous en parle sur elle.fr ! A video posted by ELLE (@ellefr) on
Twenty One Pilots
The alternative rock band really got in on the action early, posting not one, but a series of 10 Boomerangs as a part of promotions for their “Blurryface” album tour. Here’s one of our favorites.
The San Francisco-based cosmetics brand was quick — and relevant — with this swift mascara swipe.
Nudge, nudge, wink, wink Who else is playing with #boomerang today!? #benefit A video posted by Benefit Cosmetics US (@benefitcosmetics) on
The magazine took a more personable approach than Elle, posting a charming loop of a staffer blowing a bubble.
This Brazilian soccer team turned this goalie’s dive into a perpetual backspin.
Manchester United Foundation
Even Manchester United’s charitable arm got a leg up from Boomerang.
A video posted by Manchester United Foundation (@manchesterunitedfoundation) on
Verge decided to use Boomerang to demonstrate Microsoft’s Surface Book laptop.
Sam’s Club wants to ‘broaden awareness’ in cinemas with a faux-movie trailer starring Kevin Hart
For the holiday season, Sam's Club has teamed up with Kevin Hart to help launch its ad featuring a movie trailer style and is hoping to connect with moviegoers by boosting brand awareness for the holiday season.
Why HelloFresh struck an ad deal with StreamElements to reach the gaming community
StreamElements’ plug-and-play interface creates a lighter lift for brands looking to reach the gaming community, eschewing the protracted negotiations and production time that can come along with brand partnerships with prominent individual streamers.
What these latest consumer affinity trends tell us about marketing in 2023
Video views could guide marketers on where consumers will shop after watching content on social networks.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
Why YouTube’s focus on competing with streamers may have hurt the platform as brands focus on TikTok
As competition continues to heat up in the digital video and content creation space with TikTok, Instagram and the recent addition of social app BeReal, YouTube may be feeling that heat more and more.
Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media
Despite the rapid rise of gaming in recent years — or perhaps because of it — many brands and marketers are still confused about how to best reach the gaming community. Dentsu's new global gaming lead Brent Koning is equipped to navigate these uncertain waters.