Brands are already using Instagram’s Boomerang
Instagram’s new Boomerang app hasn’t been live for more than a day, but already brands are flinging around looping GIFs made with the app.
Users don’t need to be on the Facebook-owned platform to use the app, which stitches together a burst of five photos to play them forward and then in reverse in a 1-second video, very closely resembling a GIF.
Instagram is describing the app as a way to “turn everyday moments into something fun and unexpected.” And even though it’s been barely 24 hours since the launch, they’re already being deployed by big brands and celebrities.
Here are nine that have already created and shared their own Boomerangs:
Fast — it was one of the first brands to try it out — but not so furious. Surely the shoe-company could have looped something more compelling than flipping through pages of a catalog. A stomping boot, maybe? A jaunty dance move?
Who doesn’t love a puppy video? Whether 30 seconds, 10 seconds or just one second, they always work — especially when it’s of a prancing pooch.
Office dog Lenny’s pulling out all the tricks for #Boomerang’s arrival! #OneTwoStep A video posted by Purina (@purina) on
World Rugby scored with this sporty loop, to play up the competition between South Africa’s Schalk Burger and his rival, New Zealander Richie McCaw in the first semi-final of the 2015 Rugby World Cup.
Elle France also chose to go the Timberland route and touted their current cover.
On a testé #Boomerang, la nouvelle appli d’Instagram : on vous en parle sur elle.fr ! A video posted by ELLE (@ellefr) on
Twenty One Pilots
The alternative rock band really got in on the action early, posting not one, but a series of 10 Boomerangs as a part of promotions for their “Blurryface” album tour. Here’s one of our favorites.
The San Francisco-based cosmetics brand was quick — and relevant — with this swift mascara swipe.
Nudge, nudge, wink, wink Who else is playing with #boomerang today!? #benefit A video posted by Benefit Cosmetics US (@benefitcosmetics) on
The magazine took a more personable approach than Elle, posting a charming loop of a staffer blowing a bubble.
This Brazilian soccer team turned this goalie’s dive into a perpetual backspin.
Manchester United Foundation
Even Manchester United’s charitable arm got a leg up from Boomerang.
A video posted by Manchester United Foundation (@manchesterunitedfoundation) on
Verge decided to use Boomerang to demonstrate Microsoft’s Surface Book laptop.
Travel marketers turn to ‘inspiration’ to stay top of mind
The point of the light marketing tactics, of course, are to inspire people to book through that travel brand or travel to that destination in the future whenever they are ready to travel again.
Facing a fundraising squeeze, charities turn to TV ads
Nonprofits face an unprecedented challenge: Donations are down, but their services are needed more than ever. Some organizations have been able to take advantage of relatively cheap TV ad rates to get their message out there.
‘Every state is different’: Inside Pepsi’s regional approach to increasing its advertising
Now that states like Texas and Georgia are lifting the stay at home order, the company is starting to spend more on advertising in those areas
SponsoredInterview: A media company weighs in on the power of automated publishing tools and cooperative thinking
In a new interview, an owner of seven media brands weighs in on the best strategies and toughest challenges around integrating automation and technology into publishers' workflows.
Miller High Life is starting to advertise again
The return to advertising was motivated by an increased interest in Miller High Life as well as a creative idea from adam&eveNYC and directed by Errol Morris that spoke to the time.
Member ExclusiveHow Anheuser-Busch adapted its ad messaging
DraftLine, Anheuser Busch InBev's in-house agency, has never been busier. This is because the role of the in-house agency has never been more crucial.