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Marketing
Evolving Agencies
WPP’s ‘unacceptable’ results show scale of turnaround challenge facing new boss Cindy Rose
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Equality and Opportunity
Why 4As’ new EVP Sylvia Banderas Coffinet is investing around ‘representation and innovation’
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Retail Revolution
Walmart develops AI tools to help suppliers better understand customer data
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Generative AI
In Graphic Detail: How AI search is changing brand visibility
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Generative AI
The ad industry’s plan to define what counts as AI
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Marketing on Platforms
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Ad tech’s economy depends on float — and it’s getting pricier to keep it moving
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The Creator Economy
How Kalen Allen navigates brand safety and cultural polarization in the creator economy
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Generative AI
How Beekman 1802 uses AI to humanize digital marketing
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Marketing
Video: How AI is redefining brands’ approach to creativity and customer connection
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Generative AI
AI promised ad efficiency, Bayer wants meaning
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Generative AI
The U.K. and EU marketer’s guide to the state of AI
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The Creator Economy
Some creators say brands are delaying their holiday deals later than ever this year
October 24, 2025
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