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SHAPING WHAT’S NEXT IN MEDIA
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Marketing
The Creator Economy
‘All the different bits of tech’: Brands still struggle proving content marketing ROI
November 30, 2016
Marketing on Platforms
EA’s David Tinson: Marketers need to create less content, not more
November 30, 2016
The Programmatic Marketer
The global outlook for programmatic advertising in 5 charts
November 30, 2016
The Creator Economy
Dunkin’ Donuts, Wendy’s and other brands sound off on what works in live streaming
November 30, 2016
Publishing in the Platform Era
Why there’s a really good chance you’re working a K-beauty trend
November 30, 2016
Brands in Culture
Netflix promotes ‘Black Mirror’ by targeting ad blockers
November 30, 2016
Marketing
‘Beware of the shiny new thing’: Common content-marketing pitfalls
November 30, 2016
The Confessions
‘Clients don’t know the effort that goes into it’: Confessions of an agency PR pro
November 30, 2016
Brands in Culture
After peak brand emoji, consumer fatigue is setting in
November 29, 2016
Agency Culture
‘You can’t half-ass anything’: Agency execs on what their first jobs taught them
November 29, 2016
Glossy
How Cynthia Rowley infuses tech into its office space
November 29, 2016
The Programmatic Marketer
Why site blacklists often fail in programmatic ad buying
November 29, 2016
Retail Revolution
5 charts showing why Cyber Monday is doomed
November 28, 2016
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