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Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi
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How Chinese phone maker OnePlus markets its smartphones without a big paid media budget
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Patron is seeing more than 6,000 sessions a month for its Alexa skill
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Marketers see GDPR paring their email lists but improving results
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The Rundown: Drama atop WPP
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