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Marketing
Future of Work
‘Focus on quality over quantity’: Why companies like L’Oreal are now aiming to use virtual events for recruiting
November 9, 2020
Member Exclusive
‘This is the norm not the exception’: Why media buyers need to prepare for issues with Facebook’s Ads Manager
November 9, 2020
Retail Revolution
‘Growing two times faster than the rest of the market’: Inside L’Oreal’s e-commerce playbook
November 6, 2020
Member Exclusive
Vertical marketplaces are the next hot investment area as DTC brands look for more places to sell online
November 5, 2020
Marketing
‘Patience is the real key here’: Why advertisers are keeping calm as Europe and U.S. economic recoveries are thrown into extended uncertainty
November 5, 2020
Marketing
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
November 4, 2020
Marketing on Platforms
‘There’s a plausible deniability aspect’: Why marketers are sitting on the sidelines in the regulatory fights against big tech
November 2, 2020
Member Exclusive
‘On a lot of people’s minds right now’: DTC startups are in a holding pattern until after the election
October 30, 2020
Marketing
‘More dollars to experiential’: Why Walmart is still using experiential marketing to pitch Walmart+ — even during coronavirus crisis
October 27, 2020
Member Exclusive
‘Don’t have the luxury of doing good’: The age of dissonance continues at this year’s ANAs — and beyond
October 27, 2020
Brands in Culture
Twitch emerges as rising platform for beauty brands
October 27, 2020
Future of Work
‘Show we’re listening’: Why agencies are lending office furniture, offering WiFi stipends to employees as new pandemic-era perks
October 26, 2020
Modern Retail
‘Shopping patterns will feel longer and flatter’: Gap’s CMO on preparing for holiday campaigns
October 23, 2020
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