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‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age
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Marketing
The Confessions
‘I’m worried about my job’: Confessions of a stressed out ACD on homeschooling his son and working from home
August 13, 2020
Marketing on Platforms
‘No one is rushing to commit Q4 budgets’: With its future in the U.S. increasingly uncertain, media buyers are holding back spending on TikTok
August 12, 2020
Member Exclusive
‘Like being conned’: Agency employees say that fake job listings are making the already difficult job market even harder
August 10, 2020
WTF Series
WTF is redirect tracking?
August 10, 2020
Member Exclusive
Disruption, served one thread at a time: The weird world of DTC thoughtleader Twitter (1/23)
August 7, 2020
Content & Commerce
‘Let’s put it out in the world’: Why Code and Theory is creating its own thought leadership publication, Decode
August 6, 2020
Member Exclusive
‘You can’t just cut a little bit’: Why this moment could force agencies to accelerate necessary changes to their business models
August 4, 2020
Marketing on Platforms
‘We knew it would impact our business negatively’: How joining the Facebook boycott affected one small advertiser
August 4, 2020
Content & Commerce
‘Exceeded our marketers readiness’: As e-commerce growth accelerates, Dentsu is adding a new practice to meet the demand
July 30, 2020
Marketing on Platforms
‘Hooked on the Facebook drug’: Media buyers say smaller brands will return to the platform, but bigger brands will continue to boycott
July 29, 2020
Managing Through Crisis
Nobody in elevators, fewer gag lines: How an agency is remaking its ads to fit the coronavirus era
July 28, 2020
Member Exclusive
As headwinds emerge, DTC brands bet on early growth to carry them through the rest of the year
July 27, 2020
Member Exclusive
‘People have to be more aware of bullshitters’: Why there’s a push for more realism in advertising now
July 27, 2020
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