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Special Projects
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Marketing
Content & Commerce
Holes in eBay’s keyword blocklist are leading to ads for far-right merchandise
February 5, 2021
Marketing on Platforms
What a $5.5 million Super Bowl ad can buy in digital media
February 5, 2021
The Programmatic Marketer
‘You can find those audiences elsewhere’: Advertisers scramble for answers after Apple’s IDFA update
February 4, 2021
Retail Revolution
Another DTC brand diversifies media strategy amid ‘looming fear of being solely dependent on Facebook’
February 4, 2021
The Confessions
‘Constantly have to defend or prove yourself’: Confessions of a Black PR exec on why agencies need to focus on inclusion
February 4, 2021
The Programmatic Marketer
Walmart’s DSP will help it compete for advertisers, but won’t rob ad dollars from Amazon
February 4, 2021
Future of Work
‘It’s possible if done right’: Pandemic accelerates demand for flexible senior roles
February 3, 2021
Retail Revolution
‘Crafting the brand’: How former Huge CEO is pivoting from agency background in service of DTC life insurance startup
February 3, 2021
Brands in Culture
‘Bringing those experiences’: Why Verizon will use Fortnite, digital activations to boost Super Bowl spend
February 2, 2021
Brands in Culture
Why Front Office Sports and Pepsi are taking a B2B approach to Super Bowl marketing
February 2, 2021
Member Exclusive
Marketing Briefing: ‘No inspiring message’: Humor, charity become main themes ahead of the Big Game
February 2, 2021
Brands in Culture
‘A regular drum beat of content’: How brands like Chobani are using TikTok to reach new audiences
January 29, 2021
Brands in Culture
‘It wasn’t your usual Super Bowl production’: Chipotle CMO Chris Brandt on figuring out the right tone for the Big Game
January 28, 2021
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