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As Trump returns to the White House, media buyers clamp down on brand safety
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Special Projects
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Marketing
Marketing on Platforms
‘Going through the whole marketing funnel’: Why L’Oréal is turning to TikTok for commerce boost
June 7, 2021
Future of Work
‘It gets really tricky’: With vaccine mandates, incentives now legal, here’s what it means for employers
June 4, 2021
The Programmatic Marketer
Six weeks in and still too early to piece together Apple’s ATT privacy puzzle
June 4, 2021
Brands in Culture
Omnicom Media Group makes its move in minority media, launching a diverse creators’ network
June 4, 2021
Marketing on Platforms
Why a pet insurance brand pivoted to earned media for brand awareness during the pandemic
June 4, 2021
Brands in Culture
As Sweetgreen expands to new locations, the fast-casual chain is using OOH, community marketing to ‘generate trials’
June 4, 2021
Member Exclusive
Programmatic Marketing Summit Recap: Marketers brace for more unknowns amid industry-wide identity shifts
June 3, 2021
Equality and Opportunity
‘Only the beginning’: GroupM multicultural president Gonzalo del Fa on agency’s pledge to commit 2% of ad dollars to Black-owned media
June 2, 2021
Marketing on Platforms
Cheat Sheet: Twitter rolls out Fleet ads, testing full-screen advertising
June 1, 2021
Future of Work
‘My mental abilities are impaired by work’: Disparity between bosses and staffers on mental wellness intensify
June 1, 2021
Member Exclusive
Marketing Briefing: ‘Ask for Austin, ask for Miami’: As marketers lean into OOH with people out and about, hot locations are changing
June 1, 2021
Marketing
Google’s new approach to attributing ads across its vast platform flies in face of antitrust pressure
June 1, 2021
Life Beyond the Cookie
Amid post-cookie confusion, Amazon plans to launch an identifier of its own
June 1, 2021
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