Marketing
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How PGL used influencer co-streams to supercharge esports viewership
April 12, 2024 • 4 min read -
Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
April 12, 2024 • 4 min read -
Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case
April 10, 2024 • 5 min read -
How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie
April 9, 2024 • 4 min read -
How Warby Parker and Herbivore leveraged the solar eclipse in brand marketing
April 9, 2024 • 2 min read -
Inside X’s latest efforts to make advertisers believe it’s a platform that’s safe for brands
April 8, 2024 • 6 min read -
Ad tech’s movers and shakers are readying a resurgence of M&A activity
April 4, 2024 • 6 min read -
Why the esports industry’s publisher ownership model is on its way out
April 4, 2024 • 1 min read -
Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend
April 4, 2024 • 5 min read