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Reach CEO touts Google AI deal as a template, steps up pressure on OpenAI over scraping
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Marketing
The Programmatic Marketer
The cases for and against The Trade Desk buying Criteo
February 15, 2023
Brands in Culture
From Galentine’s Day to Single’s Awareness Day, Olay, Visible and others look to get more out of Valentine’s Day
February 15, 2023
Gaming & Esports
How Overwolf scored $50M in ad sales by serving ads alongside premium games
February 14, 2023
Member Exclusive
Marketing Briefing: Why brands like Verizon, Tushy, Anytime Fitness ran with more interactive Super Bowl efforts this year
February 14, 2023
Gaming & Esports
How the so-called Q5 bump could impact M&A activity in mobile gaming
February 13, 2023
Super Bowl
Despite a surge in Super Bowl ad dollars, Twitter’s ad rehab is a work in progress
February 13, 2023
Super Bowl
Rémy Martin leverages the Super Bowl to attract a younger audience, as Anheuser-Busch steps aside
February 10, 2023
Super Bowl
Why Pepsi is returning to advertising on Twitter during the Super Bowl
February 10, 2023
Super Bowl
Brands like Rakuten, Squarespace, Best Buy turn to in-house teams to create flexible, quick Super Bowl campaigns
February 10, 2023
Super Bowl
Campbell’s Chunky Super Bowl collab with Nickmercs shows why more brands are partnering with influencers over esports orgs
February 10, 2023
Super Bowl
Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023
February 10, 2023
Super Bowl
How brands and agencies are prepping this year’s hybrid Super Bowl war rooms
February 10, 2023
Super Bowl
Economic downturn ups the ante for major Super Bowl advertisers General Motor, AB InBev, Netflix
February 10, 2023
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