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TikTok’s confirmed U.S. deal still leaves unanswered questions
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Marketing
Beyond Ads
How Pepsi is putting the spotlight on Black-owned restaurants with its marketing dollars
October 31, 2022
Gaming & Esports
Why Apple’s SKAdNetwork 4.0 release could affect mobile app measurement
October 31, 2022
Marketing on Platforms
Meta, Google earnings suggest RIP to the platform momentum narrative
October 28, 2022
Marketing on Platforms
Using NBA stars, Goldfish competes for Gen Z attention on streaming, TikTok and Instagram
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Life Beyond the Cookie
Amazon’s ad business earned $9.5B last quarter, here’s how it’s pitching itself to advertisers
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Marketing
Elon Musk’s appeal to Twitter advertisers leaves many with questions
October 28, 2022
Gaming & Esports
How Riot Games’ partnership with Jackson Wang highlights music’s role in driving esports fandom
October 27, 2022
Beyond Ads
Google Chrome invests in OOH, digital ads to reach Formula 1 Racing fans as the sport grows in popularity
October 27, 2022
The Creator Economy
The Container Store taps brand ambassadors to inspire people to tackle home organization
October 27, 2022
Marketing on Platforms
TikTok’s direct response capabilities don’t resonate with performance marketers — yet
October 26, 2022
Marketing
Marketers eye OOH for the holidays as consumers return to in-person shopping and travel
October 26, 2022
The Programmatic Marketer
The ANA’s transparency crackdown has been mired by ad tech’s intricacies
October 26, 2022
Member Exclusive
Future of TV Briefing: Why YouTube and TikTok are/aren’t being left out of TV’s measurement makeover
October 26, 2022
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