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Marketing
Managing Through Crisis
The advertiser exodus from Russia is going to get awkward
March 14, 2022
Marketing on Platforms
Why Hollister is taking a long-term partnership approach to its influencer marketing on TikTok
March 14, 2022
Experimental Channels
‘The sky’s the limit’: How Girls Who Code is using digital experiences to expand its reach
March 11, 2022
Data Regulation
‘It was surprising’: IAB Europe’s CEO on the uncertain future of third-party addressability
March 11, 2022
Digiday @ SXSW
‘My preference is in-person’: As SXSW returns to Austin, marketers and agency execs get back to in-person networking
March 11, 2022
Evolving Agencies
Why Stagwell’s SaaS strategy could give it an edge against ‘legacy’ holding companies
March 11, 2022
Marketing
Ad tech comes under the microscope as marketers evolve their media mix
March 10, 2022
Data Regulation
‘Active curation’: As TCF’s future hangs in the balance, advertisers’ audience tracking plans are in a holding pattern
March 10, 2022
Beyond Ads
In Graphic Detail: CMOs have long journeys ahead in transforming their businesses
March 10, 2022
Gaming & Esports
Why the Collegiate Esports Commissioner’s Cup is the latest move in Atlanta’s push to become a major esports capital
March 9, 2022
Going Global
How OkCupid’s international marketing director shaped the brand’s messaging with thoughtfully inclusive leadership
March 9, 2022
Brands in Culture
Why American Eagle is looking to be an early adopter in metaverse-based marketing and sales
March 9, 2022
Gaming & Esports
Why ESL and Qualcomm are teaming up to launch a $2 million mobile esports league
March 8, 2022
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