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Marketing
Marketing
How Fubo is using Major League Baseball to draw new viewers to the streamer
April 17, 2023
The Creator Economy
Why legacy brand Lilly Pulitzer is tripling its influencer marketing budget
April 14, 2023
Gaming & Esports
Here are 5 reasons why gaming IP is Hollywood’s next big money spinner
April 14, 2023
Marketing on Platforms
Short-form video ad boom may not be great for TikTok (eventually)
April 14, 2023
The Creator Economy
Bud Light uproar exposes need for marketers to manage marketer influencer controversies
April 14, 2023
Gaming & Esports
‘All options are on the table’: Why Version1 is seeking a merger with another esports company
April 13, 2023
Experimental Channels
TikTok sister app Lemon8 looks to creators to help it grow to the next level
April 13, 2023
Marketing on Platforms
Beverage brands seek out the right fit with Gen Z-focused influencer marketing
April 13, 2023
Gaming & Esports
Why the Super Mario Bros. Movie might be Nintendo’s ultimate content marketing play
April 12, 2023
Member Exclusive
Digiday+ Research: Brands, agencies say influencer marketing is still a worthwhile investment
April 12, 2023
Member Exclusive
Marketing Briefing: How marketers feel right now about TikTok, Facebook, Instagram and Twitter
April 11, 2023
Gaming & Esports
Why (most of) the esports industry is paying for Twitter verification
April 11, 2023
The Programmatic Marketer
The Trade Desk’s consolidation efforts are great for advertisers and publishers. Terrible for undifferentiated SSPs
April 11, 2023
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