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Some ad tech vendors are pulling back from Google’s Privacy Sandbox amid uncertainty
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Marketing
Managing Through Crisis
‘More pressure on performance’: Recession fears have advertisers aiming for conservative budgets, needing more hand-holding
June 10, 2022
Brands in Culture
‘Never going to explain the world of crypto with OOH’: Why crypto companies are focused on billboards for brand awareness, legitimacy
June 10, 2022
Gaming & Esports
How Full Squad Gaming’s influencer-powered approach reflects the future of gaming and esports media
June 10, 2022
The Programmatic Marketer
What if… things turned out differently for AppNexus
June 10, 2022
Brands in Culture
‘We’ve all been spending a lot of time alone from the pandemic’: Why Merrell is addressing mental health in its marketing
June 9, 2022
Managing Through Crisis
‘Forecasts on quicksand’: Ad spending slows as advertisers wade through economic uncertainty
June 9, 2022
Marketing on Platforms
‘It’s a whole new code to crack’: Inside Studs’ beefed-up TikTok strategy
June 8, 2022
Gaming & Esports
Gaming and esports companies’ cheery earnings reports belie the industry’s profitability challenges
June 8, 2022
Member Exclusive
Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram
June 7, 2022
Life Beyond the Cookie
Google’s David Temkin sheds light on the company’s preparations for disabling third-party cookies
June 7, 2022
Member Exclusive
Digiday+ Research: Cookie concern is real — 71% of agency, brand execs worried and don’t know what’s next
June 7, 2022
The Programmatic Publisher
‘Masters of our domain’: Vox Media launches its own SSP
June 7, 2022
Marketing on Platforms
‘Highest conversions’: Why direct-to-consumer period care brand Viv is looking to TikTok to build community, boost brand awareness
June 6, 2022
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