Eight seats remain

Secure your place at the Digiday Publishing Summit in Vail, March 23-25

REGISTER

New York men’s fashion week wants to bring designers back to the US

Men, of course, have always worn clothes. But it’s only in the past few years that a tide has turned, and more men have taken an interest in style. Athletes like Cam Newton and stars like Kanye West have been given some credit for killing off the 2000’s term metrosexual.

“It’s a recent thing that men are becoming OK with the idea of shopping, basically,” said Jian DeLeon, menswear editor at trend forecasting company WGSN. “But still, the general American men’s consumer is not someone who takes risks — that’s more on the international scale. What does Europe have that New York doesn’t? One of the main things is that the idea of fashion as the aspirational construct is more fully embraced there.”

To read the rest of this story, please visit Glossy.

More in Marketing

Furniture.com was built for SEO. Now it’s trying to crack AI search

Furniture.com is among many dot-com companies grappling with how AI and chatbots are changing the way shoppers search for information.

Inside Amazon’s effort to shape the AI narrative on sustainability and ethics

As AI backlash grows, Amazon is trying to reshape the narrative — starting with journalists, creators and marketers.

Best Buy wants to be the hub for AI-powered hardware like glasses, laptops

The tech retailer is looking for growth, as its revenue was essentially flat this past fiscal year from the year before, at almost $42 billion.