Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Men, of course, have always worn clothes. But it’s only in the past few years that a tide has turned, and more men have taken an interest in style. Athletes like Cam Newton and stars like Kanye West have been given some credit for killing off the 2000’s term metrosexual.
“It’s a recent thing that men are becoming OK with the idea of shopping, basically,” said Jian DeLeon, menswear editor at trend forecasting company WGSN. “But still, the general American men’s consumer is not someone who takes risks — that’s more on the international scale. What does Europe have that New York doesn’t? One of the main things is that the idea of fashion as the aspirational construct is more fully embraced there.”
To read the rest of this story, please visit Glossy.
More in Marketing
The Great Resignation is over — unless you’re a retail CEO
More than 1,500 chief executives have left their posts so far this year through August, up 4% from last year.
Pitch Deck: How Amazon plans to turn Q3’s $17 billion ad haul into Q4’s next big DSP push
It’s no secret the company wants advertisers to see its demand-side platform as the backbone for buying across the open web.
WPP’s Open Pro AI suite already faces competition from Google and Canva
The holdco hopes its new product can open up SaaS revenue. But tech companies are on its tail.