New York men’s fashion week wants to bring designers back to the US

Men, of course, have always worn clothes. But it’s only in the past few years that a tide has turned, and more men have taken an interest in style. Athletes like Cam Newton and stars like Kanye West have been given some credit for killing off the 2000’s term metrosexual.

“It’s a recent thing that men are becoming OK with the idea of shopping, basically,” said Jian DeLeon, menswear editor at trend forecasting company WGSN. “But still, the general American men’s consumer is not someone who takes risks — that’s more on the international scale. What does Europe have that New York doesn’t? One of the main things is that the idea of fashion as the aspirational construct is more fully embraced there.”

To read the rest of this story, please visit Glossy.

More in Marketing

Beverage brands update Dry January marketing based on changing consumer habits

Today, people generally seek balance when pursuing their personalized wellness goals in a new year.

Mythbuster: What AI is not about to do in advertising

As the hype around AI thins into something closer to reality, the ad industry is quietly drawing a line around what LLMs can do — and what they will not be trusted to touch.