Instagram is finally letting users shop what they see in their feeds.
The Facebook-owned platform announced last week that it would be rolling out a feature that lets brands tag products in their posts, linking out to a more detailed product page that leads users out of the app (for the first time, outside of an ad or link in bio) and onto a retailer’s website to purchase. The move has been long-anticipated by brands and Instagram users alike, as the social app drives product inspiration: Internal research shows that 60 percent of Instagram users reported having discovered new products and services on the platform.
To read the rest of this story, please visit Glossy.
More in Marketing
Apple finally explains its Safari block, and identity companies are in its sights
As Apple spells out its case for blocking identity companies in Safari, its job board shows an ads business with big plans.
Ad Tech Briefing: Can flipping the ad auction wrest control of ad tech from Google?
Prebid wants to change one of the key fundamentals of ad tech.
Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category
This fall, there’s been a steady drumbeat of new brands launching in the big-box retailer’s home category.