Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Instagram is finally letting users shop what they see in their feeds.
The Facebook-owned platform announced last week that it would be rolling out a feature that lets brands tag products in their posts, linking out to a more detailed product page that leads users out of the app (for the first time, outside of an ad or link in bio) and onto a retailer’s website to purchase. The move has been long-anticipated by brands and Instagram users alike, as the social app drives product inspiration: Internal research shows that 60 percent of Instagram users reported having discovered new products and services on the platform.
To read the rest of this story, please visit Glossy.
More in Marketing
As it ramps up push to fund AI bets, Meta makes a new play for agencies
Even in the age of Advantage+, Meta needs agencies.
Zero-click reality is rewriting the rules of search for brands
Search performance concerns have reached brand boardrooms. Both organic and paid search practitioners are scrambling to find effective responses to the questions posed by AI developments.
Walmart Connect’s full-funnel ambitions come into focus, with Amazon in its sights
Walmart Connect is scaling quickly, with AI investments and the Vizio acquisition shaping its push to rival Amazon’s ad business.