
Instagram is finally letting users shop what they see in their feeds.
The Facebook-owned platform announced last week that it would be rolling out a feature that lets brands tag products in their posts, linking out to a more detailed product page that leads users out of the app (for the first time, outside of an ad or link in bio) and onto a retailer’s website to purchase. The move has been long-anticipated by brands and Instagram users alike, as the social app drives product inspiration: Internal research shows that 60 percent of Instagram users reported having discovered new products and services on the platform.
To read the rest of this story, please visit Glossy.
More in Marketing

Pitch deck: Here’s how Amazon has been selling its DSP so far this year
The 24-page pitch deck for Amazon’s demand-side platform is telling: it puts its off-Amazon’s ambitions in black and white.

Amid sports marketing’s gold rush, some brands are targeting niche fan communities
As the ceiling on sport sponsorship investment rises, room for non-standard approaches is also growing for a variety of brands.

Startups try to make smart bets with marketing budgets ahead of a potentially volatile summer
While summer might be a slower season, it’s an important time for brands and retailers to ensure they’ve still got customers’ attention.