Instagram is finally letting users shop what they see in their feeds.
The Facebook-owned platform announced last week that it would be rolling out a feature that lets brands tag products in their posts, linking out to a more detailed product page that leads users out of the app (for the first time, outside of an ad or link in bio) and onto a retailer’s website to purchase. The move has been long-anticipated by brands and Instagram users alike, as the social app drives product inspiration: Internal research shows that 60 percent of Instagram users reported having discovered new products and services on the platform.
To read the rest of this story, please visit Glossy.
More in Marketing
OpenAI moves to make ChatGPT ads more measurable — and more visual
OpenAI is adding a new format, measurement tools and brand suitability testing as it looks to attract bigger budgets.
‘The future is going to be in real life”: IRL events are becoming the new proof point for creator marketing
Plenty of creators are making the same bet, and until recently most of them were the biggest names in the business.
‘We’re all going to live with uncertainty forever’: Advertising Week New York opens amid industry rebuild
Why this year’s Advertising Week New York feels different (yes, we know we say that every year).