Delta’s new ’80s-themed in-flight safety video features totally rad mullets, gnarly neon chairs, leg warmers and, like, Alf wearing an oxygen mask. Tubular! You don’t have to wait till your next flight to see it either. It was uploaded to YouTube yesterday. Here are some highlights.
First, some cute girls with side-ponytails roll their eyes at you:
Next, there’s an appearance by one of the original members of Devo, Gerald Casale. He is asked to store his Devo-hat under the seat in front of him. Presumably his whip didn’t make it past the TSA:
Then, Alf has to wait for his oxygen mask to be attached:
Remember Teddy Ruxpin?
And, oh yeah, Kareem Abdul Jabbar is your co-pilot. What could possibly go wrong?:
Like, omigod, we totally dig those nails to the max:
Even a much younger Deltalina, the infamous “smoking is not allowed” finger-wagger from an older Delta in-flight safety video, makes an appearance as a little girl. We’re not sure if that’s cute or creepy though.
Silly in-flight videos are officially a thing now. The 2008 Delta video that launched Deltalina into stewardess superstardom has garnered more than 3 million views on YouTube. However, other airlines may still have Delta beat: a new in-flight video full of dance videos released three months ago by Virgin America already has 8 million YouTube views. This Air New Zealand video, chock-full of Lord of the Rings references from October 2012 has more than 11 million views.
So far, Delta’s ’80s video — which was made to commemorate the fact that the airline’s first safety video was made in that decade — has received more than 5,000 views since being posted yesterday. Comments on the video range from, “BEST. SAFETY. VIDEO. EVER.” to “this is so bad…” but most seem to appreciate the airline’s effort. One thing’s for certain: This was a big missed opportunity to soundtrack a safety video with “Safety Dance.”
Is the collapse of big tech’s culture overblown? Some experts think so
Some workplace experts aren’t so sure that the cushy culture that has come to define tech is coming to an end anytime soon.
‘Fear of saying the wrong thing is eating us alive’: Confessions of an Iranian-American advertiser on the industry’s silence on Iranian women’s rights
As Iran's feminist movement builds, one Iranian-American advertising executive questions American advertiser's silence.
Brands need to account for ‘psychological pain’ shoppers feel this holiday season, Horizon Media says
Although it seems every marketer is pulling out all the stops to get consumers to buy their stuff, there remains a good amount of uncertainty among the general population about how much they want to or plan to spend.
SponsoredWhy cookie deprecation is deflating performance and inflating costs for advertisers
With the full deprecation of third-party cookies on the horizon, advertisers and publishers are navigating a challenging and quickly evolving landscape. The sunset of the third-party cookie continues as usage and lifetimes fall. Their deprecation is preventing brands from effectively measuring the effectiveness of media campaigns in real-time at highly granular levels. As the industry […]
Why American Express invests in TikTok ahead of Small Business Saturday
As the #ShopSmall community grows on TikTok, American Express is hoping to tap into it.
How a Minecraft influencer is bringing advertisers to the platform
TubNet's primary challenge in integrating its brand partners was to do so without breaking the end user license agreement (EULA) of Minecraft developer Mojang, whose strict guidelines restrict the presence of brand logos directly inside the game.